Improving customer experience (CX) and fan marketing through content from user-generated content (UGC), store staff, and ambassadors
First written in FY2025. 8 of 12 entries say "Advanced", first in 2026-05-08. Latest entry: 2026-10-20.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「The visumo service provided by the Company enables UGC posted on Instagram, YouTube and X, as well as videos created in-house, to be republished on owned media, including brand sites, e-commerce sites and corporate sites. Store staff can also post photographs, videos and comments on the Company's websites, enabling information to be provided from a range of perspectives, including those of users and staff.」
The January 2026 merger with ReviCo brought the review business into the platform and implemented a foundation supporting the customer experience and ongoing relationships with brands across users, staff and reviews. - FY2026-H1RestatedAnnual report
「The service enables information to be provided from a range of perspectives, including those of users and staff.」
The concept of engaging customers and understanding their needs through diverse content from users, store staff, ambassadors and others is reiterated. - FY2025First statedAnnual report
「The service enables information to be provided from a range of perspectives, including those of users and staff, which can improve CX, such as by deepening the brand experience and increasing purchase intent. It also promotes fan marketing by publishing posts from official ambassadors partnered with businesses on owned media, and supports medium- to long-term sales growth by increasing the number of fans who feel attached to the products, services and brands.」
The Company links consumer-generated content, staff posts and official ambassador posts to improving customer experience and expanding its fan base.