ONE-WAYOngoing theme · still written in the latest filings

Fan marketing through UGC, staff and ambassadors

An initiative to improve the customer experience and build lasting relationships between fans and brands by using consumer-generated content, posts by store staff, posts by official ambassadors and reviews across channels.

Companies1How many companies write about this.

Threads1One company can carry more than one thread here.

PeriodFY2025 →Still being written about.

Directionhelps1 helps · 0 hurts · 0 flat