Worth reading
53Recurring
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
25.7
% (year-on-year revenue growth rate for FY27/3)Wording
Conditional
How definitive the wording is.Items stated in the management plan
Annual updateNet Sales+25.7%
基準 17,001Target21,368million
Operating profit+3.2%
基準 3,463Target3,573million
Operating profit margin-3.7pt
基準 20.4Target16.7%
Net income for the current fiscal year+0.3%
基準 2,461Target2,468million
Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.
What happened to the previous planNet Sales 17,140 / Non-GAAP operating profit 3,529 / Net income for the current fiscal year 2,295 → Net Sales 17,001 / Non-GAAP operating profit 3,621 / Net income for the current fiscal year 2,461（Net Sales -0.8% / Non-GAAP operating profit +2.6% / Net income for the current fiscal year +7.2%）
Statements about the use of capital
Payout ratio / DOE policyEnhancing shareholder returns is an important management priority, and the Company is considering the appropriate approach to returns in light of its growing cash-generation capacity. Numerical targets and the target period are Not disclosedThe payout ratio is the proportion of profit paid out as dividends, while DOE is the ratio of dividends to net assets.
Key initiatives
01Focus on the レシチャレ receipt-reward service
02Growth of the vertical AI Agent business
03Expansion of services × expansion across industries
04Increase wallet share
05Strengthen the レシチャレ business and make disciplined investments in AI businesses for retailers and manufacturers, among others
06Execute an acquisition strategy in promotional-adjacent areas where cross-selling to retailers and manufacturers is effective, as well as in areas where synergies can be expected by leveraging receipt data
Plan assumptionsJapan's internet advertising market: ¥4.0 trillion (2025; source: Dentsu, 2025 Advertising Expenditures in Japan), lifestyle-related share of 10%, and maximum coverage rate of 60% for クラシル and TRILL, Domestic sales of consumer goods manufacturers, including food and beverages, cosmetics, and pharmaceuticals: approximately ¥50 trillion (as of 2025; the Company's estimate), promotional expense ratio of approximately 8%, and digitally replaceable portion of 50%, Personnel and external outsourcing costs for white-collar workers in the consumer goods supply chain: approximately ¥15 trillion (as of 2028; the Company's estimate), with a maximum coverage rate of 60%, Labor shortfall of 6.44 million people in 2031
Segment targetSegment name Media / Sales Target ¥8,422 million / Profit Target Not disclosed / Timing FY27/3E, Segment name Procurement / Sales Target ¥9,403 million / Profit Target Not disclosed / Timing FY27/3E, Segment name Other / Sales Target ¥3,542 million / Profit Target Not disclosed / Timing FY27/3E
Size of the Target MarketMarket Media / Scale ¥300 billion / As of FY25 / Source The Company's estimate based on Japan's internet advertising market of ¥4.0 trillion (source: Dentsu, 2025 Advertising Expenditures in Japan), among other factors, Market Sales Promotion / Scale ¥2 trillion / Source The Company's estimate based on domestic sales of consumer goods manufacturers and other factors, Market Market accessible to the AI Supply Chain OS / Scale ¥11.5 trillion / As of Calculated based on personnel and external outsourcing costs in 2028 / Source The Company's estimate
| Item | Details |
|---|---|
| Plan name | Medium-Term Vision Toward 2030 |
| Plan period | 2023–2030 |
| Progress against the plan | Annual update |
| Sales Target | ¥17,001 million → ¥21,368 million（+25.7%） |
| Operating profit target | ¥3,463 million → ¥3,573 million（+3.2%） |
| Operating profit margin target | 20.4% → 16.7%（-18.1%） |
| Net income target | ¥2,461 million → ¥2,468 million（+0.3%） |
| Payout ratio / DOE policy | Enhancing shareholder returns is an important management priority, and the Company is considering the appropriate approach to returns in light of its growing cash-generation capacity. Numerical targets and the target period are Not disclosed |
| Segment target | Segment name Media / Sales Target ¥8,422 million / Profit Target Not disclosed / Timing FY27/3E, Segment name Procurement / Sales Target ¥9,403 million / Profit Target Not disclosed / Timing FY27/3E, Segment name Other / Sales Target ¥3,542 million / Profit Target Not disclosed / Timing FY27/3E |
| Plan assumptions | Japan's internet advertising market: ¥4.0 trillion (2025; source: Dentsu, 2025 Advertising Expenditures in Japan), lifestyle-related share of 10%, and maximum coverage rate of 60% for クラシル and TRILL, Domestic sales of consumer goods manufacturers, including food and beverages, cosmetics, and pharmaceuticals: approximately ¥50 trillion (as of 2025; the Company's estimate), promotional expense ratio of approximately 8%, and digitally replaceable portion of 50%, Personnel and external outsourcing costs for white-collar workers in the consumer goods supply chain: approximately ¥15 trillion (as of 2028; the Company's estimate), with a maximum coverage rate of 60%, Labor shortfall of 6.44 million people in 2031 |
| Key initiatives | Focus on the レシチャレ receipt-reward service, Growth of the vertical AI Agent business, Expansion of services × expansion across industries, Increase wallet share, Strengthen the レシチャレ business and make disciplined investments in AI businesses for retailers and manufacturers, among others, Execute an acquisition strategy in promotional-adjacent areas where cross-selling to retailers and manufacturers is effective, as well as in areas where synergies can be expected by leveraging receipt data |
| Results under the previous plan | Net Sales 17,140 / Non-GAAP operating profit 3,529 / Net income for the current fiscal year 2,295 → Net Sales 17,001 / Non-GAAP operating profit 3,621 / Net income for the current fiscal year 2,461（Net Sales -0.8% / Non-GAAP operating profit +2.6% / Net income for the current fiscal year +7.2%） |
| Size of the Target Market | Market Media / Scale ¥300 billion / As of FY25 / Source The Company's estimate based on Japan's internet advertising market of ¥4.0 trillion (source: Dentsu, 2025 Advertising Expenditures in Japan), among other factors, Market Sales Promotion / Scale ¥2 trillion / Source The Company's estimate based on domestic sales of consumer goods manufacturers and other factors, Market Market accessible to the AI Supply Chain OS / Scale ¥11.5 trillion / As of Calculated based on personnel and external outsourcing costs in 2028 / Source The Company's estimate |
| Publication date | 1 May 2026 |
Items this document does not state (11)
ROE targetROIC targetTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorNon-financial targetsReason for revision or withdrawalRisks identifiedDate of board resolution
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The Company cited significant expansion in the purchasing business, increased investment in acquiring retail partners and users for the レシチャレ receipt-reward service, trial costs and advertising investment for レシチャレ in the first half, and growth in the vertical AI Agent business.
How to read this page
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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.