A Self-Sustaining Growth Cycle Driven by Users
First written in FY2019. 5 of 8 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「As described above, we are realizing an autonomous growth cycle centered on the user base already accumulated through a refined user experience: sellers gather around this user base, the use of data increases the supply of attractive properties that users want, and the user base grows further as a result.」
The growth cycle, including the user experience, purchasing behavior data, planning proposals for sellers, property supply, article-based promotion and increased inquiries, is described in greater detail, while the basic policy remains unchanged. - 2026-03-16AdvancedOccurring Fact
「As of the end of February 2026, cowcamo’s membership exceeded 600,000, and both the customer base and transaction volume continue to expand steadily.」
Regarding the user-driven growth cycle, the company disclosed that cowcamo membership had exceeded 600,000. - FY2024RestatedAnnual report
「We have achieved an autonomous growth cycle centered on our accumulated user base, built through a sophisticated user experience, in which sellers are attracted to that user base, the use of data increases the supply of attractive properties that users want, and this in turn increases the number of users.」
The growth model in which user experience, data, property supply and the number of sellers reinforce one another continues to be presented. - FY2023RestatedAnnual report
「We have achieved an autonomous growth cycle centered on our accumulated user base, built through a sophisticated user experience, in which sellers are attracted to that user base, the use of data increases the supply of attractive properties that users want, and this in turn increases the number of users.」
The growth model in which user experience, data, property supply and the number of sellers reinforce one another continues to be presented. - FY2022-Q1AdvancedAnnual report
「In September, the number of registered cowcamo members surpassed 300,000, growing steadily to 1.5 times the previous year's level in one year.」
The number of registered members, a component of the user-driven growth cycle, surpassed 300,000, reaching 1.5 times the level of one year earlier. - FY2021RestatedAnnual report
「We are realizing a self-sustaining growth cycle centered on our accumulated user base, built through a sophisticated user experience: sellers gather around that user base, data use increases the number of attractive properties users want, and this in turn increases the number of users.」
The growth model in which user experience, data, property supply and the number of sellers reinforce one another continues to be presented. - FY2020RestatedAnnual report
「As users gather, inquiries increase, properties sell quickly at appropriate prices, more sellers register with cowcamo, and the increase in sellers leads to more homes desired by users. We aim to realize this self-sustaining growth cycle driven by users.」
The cycle of mutual increases in users, inquiries, sellers and available properties continues to be presented as the growth model. - FY2019First statedAnnual report
「We aim to establish a self-sustaining growth cycle driven by users.」
The envisioned cycle involves users, inquiries, sellers and available properties increasing in tandem.