Improving Convenience for Gift Purchases in E-Commerce
First written in FY2023-Q3. 3 of 8 entries say "Advanced", first in FY2025-H1. Latest entry: FY2026.
St.Cousair moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2025: 2 of 10 companies on the "Worse" side.
1 other company's latest entry also says "Other".
- FY2026Decline in e-commerce sales and website improvementsAnnual report
「E-commerce sales for the consolidated fiscal year amounted to ¥1,168.608 million, a decrease of 5.1% year on year.」
E-commerce sales declined due to lower gift demand and a lower purchase rate. The company identified restructuring the official website and improving site navigation as challenges and measures to address them. - FY2026-H1AdvancedAnnual report
「Going forward, we will strengthen communications through targeted digital advertising and social media distribution, focusing on improving awareness of our brands and products and acquiring new customers. Our e-gift service, which makes it easier to order products, is also reaching new customer segments.」
In response to gift demand, the company has newly implemented targeted digital advertising, social media distribution and e-gifts, advancing expansion into new customer segments. E-commerce sales, however, declined 3.5% year on year. - FY2025AdvancedAnnual report
「In e-commerce, we focused on expanding our product lineup and enhancing services in response to growing gift demand. As a result, annual gift shipments increased substantially from the previous fiscal year, with sales particularly strong during the mid-year gift season and the year-end and New Year period, when the market is largest.」
The company expanded its product lineup and services, increasing annual gift shipments and e-commerce sales. E-commerce sales rose 10.8% year on year. - FY2025-H1AdvancedAnnual report
「In e-commerce, we have continued to implement various initiatives, including strengthening our product lineup and enhancing services in response to growing gift demand, and sales have remained firm.」
The company strengthened its product lineup and services in response to gift demand, and e-commerce sales reached ¥579.047 million, up 9.7% year on year. - FY2023RestatedAnnual report
「We worked to further improve convenience for gift purchases, including by introducing a message-card attachment feature on our official e-commerce site.」
The company continues to improve convenience for gift purchases through its official e-commerce site. - FY2023-Q3First statedAnnual report
「We worked to further improve convenience for gift purchases, including by introducing a message-card attachment feature on our official e-commerce site.」
The company is improving convenience by adding features to its official e-commerce site in response to gift demand.