Dependence on flagship product BASE BREAD
First written in FY2023. 1 of 3 entries say "Worsened", first in FY2025. Latest entry: FY2026.
The whole theme swung hardest in 2024: 13 of 48 companies on the "Worse" side.
23 other companies' latest entry also says "Mitigated".
- FY2026MitigatedAnnual report
「In the company’s own e-commerce sales for the fiscal year ended February 2026, BASE BREAD accounted for 85.8% of BASE FOOD series sales, BASE YAKISOBA and BASE RAMEN for 10.8%, and BASE Cookies, BASE Pancake Mix and other products for 3.4%, indicating that BASE BREAD currently accounts for a high proportion.」
Dependence on BASE BREAD declined from 90.7% in the previous fiscal year to 85.8%, while the share of YAKISOBA, RAMEN and other products increased. However, dependence on the core product remains. - FY2025WorsenedAnnual report
「In the company’s own e-commerce sales for the fiscal year ended February 2025, BASE BREAD accounted for 90.7% of BASE FOOD series sales, BASE PASTA and BASE YAKISOBA for 4.7%, and BASE Cookies and BASE Pancake Mix for 4.7%, indicating that BASE BREAD currently accounts for a high proportion.」
BASE BREAD’s share of the company’s own e-commerce sales rose from 90.3% to 90.7%, and dependence on the core product continues despite the introduction of new products. - FY2023First statedAnnual report
「In the company’s own e-commerce sales for the fiscal year ended February 2023, excluding source sales, BASE BREAD accounted for 90.3% of BASE FOOD series sales, BASE Cookies for 6.6% and BASE PASTA for 3.0%, indicating that BASE BREAD currently accounts for a high proportion.」
The company quantifies its dependence on BASE BREAD sales and aims to reduce that dependence through new product development and expansion of its product portfolio.