Kibun Foods (2933) · InitiativeFirst statedLatest Earnings (2026-08-12): "Advanced"
Rebranding Surimi Products From “Marine Processed Products” to “SURIMI Products”
First written in FY2026. 1 of 2 entries say "Advanced", first in 2026-08-12. Latest entry: 2026-08-12.
2entries
1years
1from disclosures
How it moved
Same theme, other companies
Branding and overseas promotion of processed seafood products as SURIMIA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- 2026-08-12AdvancedEarnings
「In terms of sales, surimi products remained firm, led by crab-flavored surimi products including The SURIMI, for which the company conducted active promotions, and fresh chikuwa products such as the company's original products Chiichiku® and Takefue.」
The company has conducted active promotions for The SURIMI following the change in terminology and branding to surimi (SURIMI) products. - FY2026First statedAnnual report
「Since February 2025, in order to pass Japan's nerimono culture on to the next generation, we have been highlighting anew the appeal of “SURIMI,” which is loved around the world. We are referring to “fish paste products” as “スリミ（SURIMI）products” and working to communicate their taste and appeal more widely.」
We have described a new brand communication initiative that changes the former term “fish paste products” to “SURIMI products” and strengthens communication worldwide about these healthy foods originating in Japan.