Bringing Website Management and Systems Operations In-House and Using Outsourcing
First written in FY2016. 7 of 12 entries say "Advanced", first in FY2019-Q1. Latest entry: FY2021-Q3.
The whole theme swung hardest in 2018: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Restated".
- FY2021-Q3RestatedAnnual report
「We place approximately 5,000 advertisements at any given time and calculate and manage CPO daily after subdividing them into various categories, including advertising medium, ad copy, keywords, time of day, day of the week, and age group.」
The company reconfirms its policy of subdividing its numerous advertisements and managing CPO in-house on a daily basis. - FY2021-Q1AdvancedAnnual report
「Because such detailed and timely CPO management cannot be handled by external contractors such as advertising agencies, we manage it in-house using our proprietary “Analysis and Operations System for Advertising Optimization” (the “In-house Advertising System”), developed to acquire new customers efficiently while keeping advertising expenses low.」
The company has established an in-house structure for managing the detailed CPO controls that advertising agencies cannot handle, using its proprietary advertising optimization system. In-house site and advertising operations have thus expanded to include detailed profitability management. - FY2020AdvancedAnnual report
「We improved the “advertising operations through the in-house advertising system” by subdividing its design and operating structure into 3 clearly separated areas—creative, segmentation, and operations—creating a structure in which even employees with limited experience can contribute to earnings at an early stage.」
The company subdivided its in-house advertising system into 3 areas and improved its operating structure so that even inexperienced employees could contribute to earnings at an early stage. It also combines direct operations by personnel, the division of routine tasks, and RPA. - FY2020-Q3AdvancedAnnual report
「Our actual advertising operations structure combines advertising operations through the in-house advertising system with direct operations managed by personnel.」
The company continues to combine its in-house advertising system with direct operations by experienced personnel, while pursuing greater efficiency and expanding the scope of routine work through RPA and additional system functionality. - FY2020-Q1AdvancedAnnual report
「Going forward, we intend to operate both advertising through our in-house advertising system and direct advertising operations managed by personnel. We improved the in-house advertising system by changing its design and operating structure to clearly separate the 3 areas of creative, segmentation, and operations, enabling even junior personnel with experience limited to a specific field to produce results. The system began operating in April 2019.」
The company moved toward a structure combining its in-house advertising system with direct operations by experienced personnel, and began operating the improved version, divided into 3 areas, in April 2019. - FY2019AdvancedAnnual report
「We have continued to improve the aforementioned in-house advertising system by changing its design and operating structure to clearly separate the 3 areas of creative, segmentation, and operations, enabling even junior personnel with experience limited to a specific field to produce results. The improved in-house advertising system began operating in early April 2019.」
The advertising operations system was redesigned into 3 areas, and the improved version began operating in early April 2019. The company continued improving its in-house structure so that even junior personnel could operate it. - FY2019-Q3AdvancedAnnual report
「We have begun operating an improved version of our proprietary “Analysis and Operations System for Advertising Optimization,” which had been temporarily suspended. To establish a structure enabling faster advertising operations, we are combining the system with RPA (Robotic Process Automation), which is currently attracting considerable attention across industry, to automate some operations using robots and move toward accurate ad delivery, suspension, and modification on a 365-day, 24-hour basis.」
The company began operating an improved version of its in-house advertising system, which had been temporarily suspended because of problems with its basic design. It also outlined plans to automate advertising operations on a 365-day, 24-hour basis by combining the system with RPA. - FY2019-Q2Addressing issues with the advertising operations system and plans for its restartAnnual report
「To further expand new customer acquisition initiatives, we developed in-house an advertising management system that systematized our person-dependent advertising operations know-how and introduced it in June 2018. This increased the speed of advertising optimization decisions, and by analyzing advertising for numerous products in parallel, we were able to acquire new customers from new target segments.」
The company introduced an in-house system that systematized its advertising operations know-how, but temporarily suspended it because of problems with its basic design and moved to a plan to restart it after updating its functionality. - FY2019-Q1AdvancedAnnual report
「We expanded our business by bringing advertising operations in-house and introducing scenario marketing. In June 2018, we began operating a newly developed proprietary “Analysis and Operations System for Advertising Optimization” (the “In-house Advertising System”).」
For its primarily in-house site and systems operations, the company developed a proprietary system for advertising optimization and moved it into the operating phase. - FY2018RestatedAnnual report
「Because this is a rapidly changing industry, we generally operate in-house, rather than outsourcing as far as possible, our order processing, website production, planning and production of sales promotion tools, system development, advertising operations, customer touchpoints such as customer support, and customer service. We continuously build and maintain leading-edge know-how and expertise in-house.」
The company continues to demonstrate its policy of operating order processing, website production, advertising operations, and customer support in-house while accumulating in-house know-how. - FY2017RestatedAnnual report
「By linking our independently developed order processing and shipping system, marketing data analysis system, inventory management and forecasting system, accounts receivable management system, and other systems, we have improved operational efficiency and enabled a rapid response to customer needs.」
The company continues to prioritize in-house development of website production, promotional materials, order processing and shipping, and analytical systems, while accumulating know-how and improving operational efficiency. - FY2016First statedAnnual report
「We have established an operating structure based on performing site-related operations in-house. The objectives are to pursue originality, including improving customer satisfaction, accelerating responses to sales planning and operational improvements, increasing operational efficiency, and accumulating know-how, while minimizing the impact of circumstances at other companies on our operations.」
While integrating order processing and shipping, marketing analysis, inventory management, accounts receivable management, and product development management through in-house systems, the company is also pursuing greater efficiency and enhanced functionality through outsourcing.