Advertising expenditure outflow and lower profits due to a design flaw in the company's proprietary advertising system
First written in FY2019-Q2. 5 of 6 entries say "Mitigated", first in FY2019-Q3. Latest entry: FY2020.
No other company in this theme has enough history to compare yet.
- FY2020MitigatedAnnual report
「The Company's proprietary advertising system, which it independently developed and has been rolling out, is operating while undergoing continued functional enhancements, including timely responses to updates and new functions introduced by each advertising medium in order to maximize effectiveness.」
The system that previously caused advertising-cost leakage and lower profits because of basic design flaws is operating while continuing to receive updates to accommodate changes by advertising media and new functions. Its operation alongside direct manual management is also continuing. - FY2020-Q3MitigatedAnnual report
「The “analytics and operations system for advertising optimization,” which the Company independently developed and has been rolling out, is operating while undergoing continued functional enhancements, including timely responses to updates and new functions introduced by each advertising medium in order to maximize effectiveness.」
The Company's proprietary advertising system, which had experienced malfunctions in the past, is operating while continuing to receive updates to accommodate changes and new functions introduced by advertising media. - FY2020-Q1MitigatedAnnual report
「The “analytics and operations system for advertising optimization,” which the Company independently developed and has been rolling out, is operating in stages while undergoing continued functional enhancements. These updates include adding specifications tailored to the unique algorithms and functions of each advertising medium to maximize the effectiveness of advertising on each medium.」
Following advertising-cost leakage caused by design flaws, the Company's proprietary advertising system has continued to receive updates, including the addition of specifications for each advertising medium, and is being brought into operation in stages. - FY2019MitigatedAnnual report
「After the above malfunction was discovered, the Company's proprietary advertising system was immediately taken offline temporarily, and an update to strengthen its functions was implemented to resolve the malfunction. The system is now operating in stages while undergoing further improvements.」
The Company describes its response to unprofitable advertising placements and lower profits caused by the malfunction: suspending operations, implementing an update, resolving the malfunction and resuming operations in stages. - FY2019-Q3MitigatedAnnual report
「In addition, we have begun operating an improved version of the proprietary “analytics and operations system for advertising optimization,” which had been temporarily taken offline.」
For the Company's proprietary advertising system, which caused advertising-cost leakage and lower profits because of design flaws, an improved version was launched after operations were suspended, and measures were taken to address the problems. - FY2019-Q2MaterialisedAnnual report
「Problems with the basic design made it difficult to analyze the system from an overall perspective, and other malfunctions occurred, including the repeated placement of some unprofitable advertisements, resulting in unnecessary advertising-cost leakage and lower profits due to declining investment efficiency.」
In the Company's proprietary advertising system introduced in June 2018, unprofitable advertisements were repeatedly placed because of problems with the basic design, resulting in actual leakage of unnecessary advertising costs and lower profits.