Product Development to Address Health-Conscious and At-Home Drinking Demand
First written in FY2020. 2 of 3 entries say "Reframed", first in FY2023. Latest entry: FY2026.
Natori moved to the "Worse" side of this theme in 2023.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「Development of individually packaged dairy products that can supplement insufficient dietary protein, and squid products designed to be easy to eat when shredded」
The response to health-conscious consumers and demand for at-home drinking expanded to product development for active eating styles, including eating while doing other activities, simple meals and protein supplementation. - FY2023ReframedAnnual report
「As customers increasingly seek reassurance and consumption trends at home, including at-home drinking and use as snacks, we continue to strengthen product development in response to these needs. In addition, as the mood of self-restraint that continued during the COVID-19 pandemic has eased and consumer activity has picked up, we are also working on product development for food occasions in the leisure and outdoor sectors, which are gaining popularity.」
In addition to responding to health-conscious consumers and demand for at-home drinking, the scope was expanded to product development for leisure and outdoor demand following the easing of restrictions on consumer activity. - FY2020First statedAnnual report
「Our research into market customer trends shows that the heightened focus on health and the increase in at-home drinking are continuing. To meet these needs, we have worked to leverage the nutrients and characteristics of our ingredients and to develop convenient products and product formats suitable for at-home drinking, leading to their launch.」
For the first time, the Company specifically described developing and launching products that respond to health-conscious consumers and demand for at-home drinking by leveraging nutritional content, ingredient characteristics and convenience.