Using Dressing Day to Raise Awareness and Increase Sales
First written in FY2017-Q1. 2 of 4 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2017.
No other company in this theme has enough history to compare yet.
- FY2017RestatedAnnual report
「To commemorate the registration and certification of 24 August as Dressing Day by the Japan Anniversary Association, the company held a Salad Dressing Party on 27 August.」
The company held a Dressing Day event and reaffirmed its contribution to greater awareness through media coverage. - FY2017-Q3AdvancedAnnual report
「The dressing campaign also contributed to an increase in net sales.」
The company implemented the dressing campaign planned since the previous quarter and reported that it contributed to higher net sales. - FY2017-Q2AdvancedAnnual report
「To commemorate the registration and certification of 24 August as Dressing Day by the Japan Anniversary Association, the company held a Salad Dressing Party on 27 August. At the event, it introduced many ways to use dressing and new menu ideas, offering suggestions for a richer diet. The event was covered by various media outlets, including television, contributing to greater awareness of Dressing Day and the group. As a promotional initiative for dressings and related products, the company also ran a campaign for food-service establishments from August to November, offering useful items for use in restaurants and other establishments by lottery, with the aim of expanding sales going forward.」
The company held on 27 August an event planned in the previous quarter and reported increased awareness through media coverage. It also ran a campaign for food-service establishments from August through November. - FY2017-Q1First statedAnnual report
「24 August was registered and certified by the Japan Anniversary Association on 20 April as Dressing Day, held every year. The date was chosen because dressing is often poured over vegetables: 831, read as yasai (vegetables), multiplied by kakeru (to pour over, and also to multiply), gives 8 × 3 × 1 = 24. In addition, 24 August appears directly above Vegetable Day, 31 August, on the calendar, evoking the act of pouring dressing over vegetables. We are planning events to raise awareness of Dressing Day and our group ahead of the next 24 August. We are also planning a dressing campaign for food-service establishments, with the aim of expanding sales of dressings and related products.」
Starting with the anniversary registration, the company is planning events and campaigns for food-service establishments to raise awareness of the company and its products and expand sales of dressings and related products.