BtoBtoC in Practice
First written in FY2021. 9 of 17 entries say "Advanced", first in FY2022-Q1. Latest entry: 2026-08-07.
0 other companies' latest entry also says "Restated".
- 2026-08-07RestatedEarnings
「(1) Expanding sales of existing businesses through “Customer IN” and co-creation」
The company is reaffirming the expansion of sales of existing businesses through “Customer IN” and co-creation as part of its revised basic strategy. - FY2026ReframedAnnual report
「(1) Expand sales of existing businesses through “Customer IN” and co-creation」
The company has reorganized the former BtoBtoC theme into a growth strategy focused on expanding sales of existing businesses through “Customer IN” and co-creation, as well as diversifying product development and sales channels. - FY2025-H1ReframedAnnual report
「<Basic strategies> ・Growth strategy: Strengthen the earnings base of existing businesses and build brands; rebuild the business portfolio and adapt to changes in the business environment」
The former theme name “BtoBtoC” is not used in the list of basic strategies in the new long-term management plan. It has been reorganized as a growth strategy encompassing the strengthening of the earnings base of existing businesses, brand building and the rebuilding of the business portfolio. - FY2024AdvancedAnnual report
「Revenue increased due to the effects of price revisions, growth in the core potato products and an increase in small-volume salads driven by the B-to-B-to-C strategy.」
For BtoBtoC, a theme of the KENKO Transformation Plan, the company has reported the concrete sales result of an increase in small-pack salads. - FY2024-Q2AdvancedAnnual report
「Revenue increased due to the effects of price revisions, growth in the core potato products and an increase in small-volume salads driven by the B-to-B-to-C strategy.」
The expansion of small-pack salads through the BtoBtoC strategy and the development of products with consumer needs in mind contributed to higher sales. - FY2024-Q1RestatedAnnual report
「① BtoBtoC Increase opportunities for consumers to learn directly about our company」
The company has reaffirmed the BtoBtoC theme of the KENKO Transformation Plan and its policy of increasing direct points of contact with consumers. - FY2023AdvancedAnnual report
「The company addressed demand for medium-sized products and prepared foods based on one of the medium-term management plan's themes, “BtoBtoC.” Media coverage of Garlic Butter Sauce on television, in magazines and on video sites also increased awareness.」
The company reported higher awareness of Garlic Butter Sauce through media coverage, in addition to addressing demand for medium-sized products and prepared foods. - FY2023-Q3AdvancedAnnual report
「As part of its BtoBtoC initiatives, the company addressed demand for medium-sized products and takeout. Garlic Butter Sauce was featured on television, in magazines and on video sites, raising awareness and contributing to higher sales.」
As part of its BtoBtoC initiatives, the company addressed demand for medium-sized products and takeout and reported that media coverage of Garlic Butter Sauce raised awareness and contributed to higher sales. - FY2023-Q2AdvancedAnnual report
「Sales of mayonnaise and dressings increased due to the expansion of medium-sized products based on one of the medium-term management plan's themes, “BtoB to C,” and products addressing takeout demand, as well as the launch of new products with improved processing suitability and functionality. The effects of the mayonnaise price revisions implemented since July of the previous year also contributed to the increase in sales.」
As part of implementing BtoBtoC, the company addressed demand for medium-sized products and takeout and launched new products with improved processing suitability and functionality. The effects of price revisions also contributed to higher sales. - FY2023-Q1AdvancedAnnual report
「Sales of mayonnaise and dressings increased due to the expansion of medium-sized products based on one of the medium-term management plan's themes, “BtoB to C,” and products addressing takeout demand, as well as higher sales of 1kg mayonnaise, a core product for the food-service sector. The effects of the mayonnaise price revisions implemented since July of the previous year also made a significant contribution to the increase in sales.」
As part of implementing BtoBtoC, the company developed medium-sized products, products for takeout demand and 1kg mayonnaise for the food-service sector. Sales of mayonnaise and dressings rose 24.4% year on year to ¥5,765 million. - FY2022AdvancedAnnual report
「Sales of mayonnaise and dressings increased due to the expansion of medium-sized products based on one of the medium-term management plan's themes, “BtoBtoC,” and products addressing takeout demand, as well as the effects of the mayonnaise price revision being implemented since July.」
As part of implementing BtoBtoC, the company addressed demand for medium-sized products and takeout, contributing to higher sales of mayonnaise and dressings, including through the effects of price revisions. - FY2022-Q3RestatedAnnual report
「① B to B to C With a view to With Corona and After Corona, increase opportunities for consumers to learn directly about our company in addition to our existing business partners」
The company has reiterated BtoBtoC as a theme of its new medium-term management plan and continues its policy of increasing points of contact with consumers in addition to business partners. - FY2022-Q2AdvancedAnnual report
「Sales of mayonnaise and dressings increased due to the expansion of medium-sized products based on one of the medium-term management plan's themes, “B to B to C,” and products addressing takeout demand, as well as the effects of the mayonnaise price revision launched in July.」
As part of implementing BtoBtoC, the company developed medium-sized products for family demand and products for takeout demand, contributing to higher sales of mayonnaise and dressings. - FY2022-Q1AdvancedAnnual report
「Sales of mayonnaise and dressings grew steadily as promotional products were introduced for fast-food customers. Based on one of the new medium-term management plan's themes, “B to B to C,” sales grew for medium-sized products aimed at family demand and small-pack products aimed at takeout demand.」
As part of implementing BtoBtoC, the company expanded medium-sized products for families and small-pack products for takeout, advancing product development with consumer demand in mind. - FY2021First statedAnnual report
「① BtoBtoC Implementing BtoBtoC with a view to With Corona and After Corona」
In light of the new lifestyle, the company has made BtoBtoC, which focuses not only on business-to-business transactions but also on consumers, the first theme of its new plan.