JT’s Distinctive Vision as a Global Growth Company and Brand Mission
First written in FY2019. 1 of 2 entries say "Reframed", first in FY2022. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022ReframedAnnual report
「Specifically, we have identified "enrichment of the heart" as the area in which society will seek our group's contribution in the future and in which we should continue to deliver value over the long term. With the aim of being entrusted with this area and continuing to contribute to it, we have adopted "心の豊かさを、もっと。" as the JT Group Purpose.」
In addition to organizing its existing concepts of a "global growth company unique to JT" and its brand mission, the company established "心の豊かさを、もっと。" as the JT Group Purpose. - FY2019First statedAnnual report
「Based on the "4S model," our group has defined its vision as "remaining a global growth company that provides diverse values unique to JT." We also regard our mission as "recognizing the value of diversity in nature, society and people, and creating, nurturing and continually enhancing 'brands unique to JT' that earn the trust of customers."」
In addition to the 4S model and the JT Group WAY, the company explicitly stated its vision of remaining a global growth company and its mission of creating and nurturing brands unique to JT.