Fujicco (2908) · TargetSoftened
Seeking the No. 1 Position in the Probiotic Market for Health-Food Direct Sales
First written in FY2016. 1 of 2 entries say "Softened", first in FY2018. Latest entry: FY2018.
2entries
3years
0from disclosures
How it moved
Same theme, other companies
Achieving No. 1 in the Lactic Acid Bacteria Health Food Mail-Order MarketA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2018SoftenedAnnual report
「通信販売事業は、健康食品通販の乳酸菌市場ナンバー１に挑戦するための基盤固めを強く推進すべく、メーカー通販らしい優れた商品戦略と新商品の開発に注力いたします。」
乳酸菌市場ナンバー1への挑戦は維持したが、従来の「挑戦し独走する」から「挑戦する」へ表現が弱まり、「独走」が再掲されなかった。 - FY2016First statedAnnual report
「In the direct-to-consumer business, we will focus on an excellent product strategy characteristic of a manufacturer’s direct-sales business and on developing new products, firmly building the foundation needed to challenge and lead the health-food direct-sales market for lactic acid bacteria.」
The Group stated a market-position objective and the means of achieving it through product strategy and new-product development.