Development of Reduced-Salt Products and Expansion of the Product Lineup

「In product development and renewals, from the perspectives of safety, reassurance, health and taste, we are developing products based on new ideas, including an expanded lineup of reduced-sodium products, convenient high-protein products that can be eaten immediately, products made with carefully selected domestic ingredients, and the “Next Seafood” alternative seafood series made with surimi.」

「The reduced-sodium series was expanded with the addition of 「角さつまあげ」 and 「角判てんぷら」. The company also continues to develop low-fat and low-calorie products.」

「The Fish Protein mark established by the Japan Kamaboko Association was placed on 79 products to highlight the health benefits of fish protein. The company also continues to expand its reduced-sodium and low-fat product lineups.」

「The reduced-sodium lineup increased by 2 products to 13.」

「While preserving its flavour, 「サラダスティック」’s sodium reduction rate was raised from 40% to 50%, and those of 「ふんわりはんぺん」 and 「一正のさつま揚６枚」 were raised from 30% to 40%, increasing their added value. On 17 May 2020, 「ピュアふぶき」 won the Gold Award in the 6th JSH Reduced-Sodium Food Awards organised by the Japanese Society of Hypertension’s Salt Reduction Committee.」

「As awareness of and interest in healthy life expectancy continued to rise, we continued to develop reduced-sodium products. On 19 May 2018, at the 7th Clinical Hypertension Forum, 「ふんわりはんぺん」 won the Gold Award in the 4th JSH Reduced-Sodium Food Awards organised by the Japanese Society of Hypertension’s Salt Reduction Committee, bringing the company’s reduced-sodium products’ awards streak to 4 consecutive periods.」

「In this segment, we have continued to renew our long-established core products, focusing on reduced-sodium products, our main product group.」

「In this segment, we continued to renew and improve the quality of our long-standing flagship products, centered on our core reduced-sodium range.」

「We added hanpen to our core reduced-sodium product range and continued to renew and improve the quality of our long-standing flagship products.」

「We continued to actively develop reduced-sodium products, reducing the sodium content of 「ふんわりはんぺん」 and expanding the reduced-sodium lineup. On 14 May 2017, at the 6th Clinical Hypertension Forum, 「サラダファミリー」 won the Gold Award in the 3rd JSH Reduced-Sodium Food Awards organised by the Japanese Society of Hypertension’s Salt Reduction Committee, following its wins in the 1st and 2nd awards.」

「We continued to actively develop reduced-sodium products and strengthened the reduced-sodium product lineup by renewing the well-received 「サラダスティック」 and 「減塩 鯛の旨みスープおでん」, as well as launching 「ＳＨさつま揚げ」 and 「減塩 なると巻」 as products that enable consumers to reduce their sodium intake naturally through their everyday meals.」