Managing the Profitability of Existing Business Formats by Controlling Advertising and Promotional Expenses and Introducing New Menu Offerings
First written in FY2017-Q3. 2 of 4 entries say "Restated". Latest entry: FY2027-H1.
The whole theme swung hardest in 2018: 1 of 6 companies on the "Worse" side.
8 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「In the Food Products business, the Company launched two new products in its One-Plate series in March 2026, "Stir-Fried Rice and Twice-Cooked Pork" and "Stir-Fried Rice and Meat Shumai with Sauce," and sales have remained strong. In terms of sales promotion, it worked to expand sales in the Chinese category through nationwide television commercials and the "Spring Osaka Ohsho Festival" giveaway campaign.」
In addition to launching 2 new products, it carried out nationwide television commercials and a giveaway campaign, putting specific sales-promotion measures in place. - FY2017RestatedAnnual report
「At its existing formats, the Company worked to improve in-store sales at franchised stores, which also contributed to raising the proportion of ingredient sales by the Group.」
The company continues to manage profitability by increasing franchisees’ sales capabilities at existing formats and raising the ratio of food-material sales from the group. - FY2017-Q4RestatedAnnual report
「At its existing formats, the Company worked to increase group sales by launching new menus while restraining increases in advertising and sales promotion expenses, thereby raising the proportion of ingredient sales by the Group to in-store sales.」
The company continues to launch new menu items while controlling advertising and promotional expenses at existing formats, aiming to increase the food-material sales ratio and group sales. - FY2017-Q3First statedAnnual report
「At its existing formats, the Company worked to increase group sales by launching new menus while restraining increases in advertising and sales promotion expenses, thereby raising the proportion of ingredient sales by the Group to in-store sales.」
The company has disclosed for the first time measures combining controls on increases in advertising and promotional expenses with the launch of new menu items to increase sales at existing formats and raise the food-material sales ratio.