Announced details
The bakery industry, including store operations, product development, manufacturing, sales and promotion for small bakeries such as independently operated businesses
The “stretchy croissant” has received 5 million views on social media. 5,000 units sell out every day. The central kitchen’s production capacity is twice what it was when the facility opened. The central kitchen produces bread for approximately 20% of the stores.
R Baker had 33 stores nationwide in March 2024, when the central kitchen opened.
株式会社アールベイカー is an Eat-and Group company. Under the model, it operates as a manufacturer that ships ingredients, including frozen dough and frozen bread, to franchise stores.
3-5-9 Minami-Yawata, Ichikawa, Chiba Prefecture
There is no monthly royalty. The model is based on shipping ingredients to franchise stores. The selling price of the ingredients is Not disclosed
The company expects to accelerate its franchise expansion and contribute to the development and revitalization of the bakery industry. The direct impact on financial results is Not disclosed
The company does not address Contract Value.
| Item | Details |
|---|---|
| Names of Products / Services Covered | R Baker, Franchise package “A Bakery That Goes for the Win Again”, Motopan supported by R Baker |
| Relationship with the Company | 株式会社アールベイカー is an Eat-and Group company. Under the model, it operates as a manufacturer that ships ingredients, including frozen dough and frozen bread, to franchise stores. |
| Offering price | There is no monthly royalty. The model is based on shipping ingredients to franchise stores. The selling price of the ingredients is Not disclosed |
| Launch date | 1 April 2026 (stated as the date of the relaunch, rather than as a planned date) |
| Applicable area | The bakery industry, including store operations, product development, manufacturing, sales and promotion for small bakeries such as independently operated businesses |
| Location | 3-5-9 Minami-Yawata, Ichikawa, Chiba Prefecture |
| Location scale | Store area: 7 tsubo |
| Quantitative Effects | The “stretchy croissant” has received 5 million views on social media. 5,000 units sell out every day. The central kitchen’s production capacity is twice what it was when the facility opened. The central kitchen produces bread for approximately 20% of the stores. |
| Usage history | R Baker had 33 stores nationwide in March 2024, when the central kitchen opened. |
| Impact on Business Performance | The company expects to accelerate its franchise expansion and contribute to the development and revitalization of the bakery industry. The direct impact on financial results is Not disclosed |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The package is intended to address the challenges faced by independently operated bakeries, including raw material costs, labor costs, food waste, the shortage of skilled bakers and differentiation from competitors, and to provide a structure capable of generating sustainable profits.