Revitalizing the Omedetaiyaki Honpo Franchise System and Expanding Nationwide
First written in FY2018. 8 of 14 entries say "Advanced", first in FY2019-Q3. Latest entry: 2026-08-14.
The whole theme swung hardest in 2026: 1 of 6 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「In particular, we have positioned Omedetaiyaki Honpo as a growth driver for the company and are working to shift from a defensive to an offensive approach, centered on event-based locations in department stores and commercial facilities and franchise recruitment activities.」
The company continues its policy of strengthening expansion through event-based stores and franchise recruitment, with Omedetaiyaki Honpo as a growth driver. - FY2025RestatedAnnual report
「We are concentrating new store openings on the takeout format, particularly positioning Omedetaiyaki Honpo as a growth driver for the company, and working to shift from a defensive to an offensive approach centered on new product development, event-based stores at department stores and commercial facilities, and franchise recruitment.」
The company continues its expansion policy centered on takeout formats, particularly Omedetaiyaki Honpo, along with event-based stores, product development, and franchise recruitment. - FY2024AdvancedAnnual report
「In April, we opened the Omedetaiyaki Honpo AEON Mall Toyokawa store in Toyokawa, Aichi; in September, the Omedetaiyaki Honpo Tobu Zoo Park store in Minami-Saitama District, Saitama; and in March of this year, the Omedetaiyaki Honpo Amu Plaza Nagasaki store in Nagasaki, Nagasaki, the brand's first store in the prefecture, all as franchise stores.」
The Omedetaiyaki Honpo franchise expansion progressed from Aichi and Saitama to Nagasaki, where the brand opened its first store in the prefecture. - FY2023RestatedAnnual report
「We will concentrate new store openings on the takeout format and seek to secure stable earnings by expanding the franchise network and using social media, among other measures.」
The company continues its policy of opening stores centered on takeout formats such as Omedetaiyaki Honpo and expanding its franchise network. - FY2021-Q3RestatedAnnual report
「In the takeout brands business, we opened 2 Taiyaki-brand Omedetaiyaki Honpo stores, while closing a total of 4 stores under Omedetaiyaki Honpo and Kogane Taiyaki.」
For Omedetaiyaki Honpo, the company opened 2 stores while also reorganizing stores under that and other brands. No new progress regarding the franchise expansion policy is explicitly stated. - FY2020AdvancedAnnual report
「During the fiscal year, a total of 4 Omedetaiyaki Honpo stores were opened in Kumamoto, Aichi, Miyagi, and Oita.」
Omedetaiyaki Honpo franchise openings progressed to 4 stores in Kumamoto, Aichi, Miyagi, and Oita. - FY2020-Q3AdvancedAnnual report
「During the third quarter, we opened a company-operated 「京鳥」 store at Hiroshima Station and 2 「おめで鯛焼き本舗」 franchise stores in Miyagi and Oita prefectures, focusing on strengthening our business foundation with a view to stable growth.」
Omedetaiyaki Honpo franchise openings progressed to 2 stores in Miyagi and Oita prefectures. - FY2020-Q2AdvancedAnnual report
「During the second quarter, we opened a company-operated 「をどり」 food-court format store and 2 「おめで鯛焼き本舗」 franchise stores in Kumamoto and Aichi prefectures, while closing 1 company-operated 「京鳥」 store, focusing on strengthening our business foundation with a view to stable growth.」
Omedetaiyaki Honpo franchise openings progressed to 2 stores in Kumamoto and Aichi prefectures. - FY2019AdvancedAnnual report
「As a strategic initiative, we focused on expanding the franchise business, opening a total of 5 「おめで鯛焼き本舗」 stores, comprising 4 new stores, including our first entry into Kyushu, and 1 store converted to a different format.」
The expansion of the Omedetaiyaki Honpo franchise business progressed to a total of 5 stores, comprising 4 stores including the brand's first entry into Kyushu and 1 store converted to a different format. - FY2019-Q3AdvancedAnnual report
「In the food retail division, to strategically expand our franchise business, we opened 「おめで鯛焼き本舗」 stores in Aichi and Ibaraki prefectures in October and in Oita Prefecture, our first store in Kyushu, in November.」
The revitalization of the Omedetaiyaki Honpo franchise system progressed to specific store openings in Aichi, Ibaraki, and Oita prefectures. - FY2018First statedAnnual report
「In addition, we launched the full-scale revitalization of the Omedetaiyaki Honpo franchise system and, as part of our efforts to recruit new franchise owners for nationwide expansion, exhibited at the Nikkei Franchise Show for the first time, where we were able to communicate the appeal of our brand to many visitors.」
For Omedetaiyaki Honpo, the company describes for the first time as an independent initiative the full-scale launch of franchise-system revitalization, franchise-owner recruitment for nationwide expansion, and exhibition participation.