Consumer analytics and expansion of the e-commerce and mail-order markets
First written in FY2019. 3 of 4 entries say "Advanced", first in FY2023. Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025AdvancedAnnual report
「In addition, a project involving 11 companies in total, including the Company, other food manufacturers and a recipe-video media operator, began nationwide rollout of a new approach called “Tsujitsuma Shiawase®,” which promotes a nutritionally balanced diet.」
The Company expanded its consumer analytics, e-commerce and direct-to-consumer initiatives through the renewal of the nutritionally balanced meal-planning service “Mirai Kondate®” and a nationwide project involving 11 participating companies. - FY2024AdvancedAnnual report
「KPI 1: POND* customers (number of shared IDs): 10 million (2030) KPI 2: Number of new products generating annual sales of more than ¥1 billion: 2-3 products annually (2030)」
The Company translated its consumer analytics, e-commerce and direct-to-consumer initiatives into 2030 KPIs of 10 million shared IDs on the Group-wide POND customer platform and 2-3 new products annually. - FY2023AdvancedAnnual report
「In January 2023, the Company launched the new D2C website “GOOOD GOOOD TABLE,” which enables consumers to enjoy a fulfilling dining table with distinctive offerings by encountering new tastes in everyday life.」
The Company advanced its consumer analytics and e-commerce/direct-to-consumer initiatives through the launch of a new D2C website and the creation of digital customer experiences and value together with users. - FY2019First statedAnnual report
「・In April 2018, the Company established the Consumer Analytics and Business Creation Department and promoted the analysis of consumer data and expansion in the e-commerce and direct-to-consumer markets.」
Through the establishment of a specialist department in April 2018, the Company newly identified initiatives to analyse consumer data and expand its business in the e-commerce and direct-to-consumer markets.