Establishing Corporate Brand Value as an Integrated Indicator
First written in FY2017. 4 of 6 entries say "Advanced", first in FY2018. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Corporate brand value USD 2,425 million」
Disclosed actual corporate brand value of USD 2,425 million as a social and intangible asset indicator for medium-term performance-linked share-based compensation. - FY2023AdvancedAnnual report
「Corporate brand value USD 1,484 million」
As part of the corporate value and ASV indicators, corporate brand value of USD 1,484 million was incorporated into the evaluation criteria for medium-term performance-linked share-based compensation for fiscal 2025. - FY2020ReframedAnnual report
「Through dialogue with investors, we recognized that the previous definition, “financial value + non-financial value (ESG) = integrated value (corporate brand),” did not enable us to share with stakeholders the importance of the process for enhancing corporate value. As shown in the diagram below, we redefined “corporate value” as the cycle in which increased employee engagement (job satisfaction) in enhancing customer value generates economic value, and economic value in turn increases employee engagement.」
The previous definition of corporate value as an integrated indicator of financial value, non-financial value and corporate brand value was redefined as a cycle involving customer value, employee engagement and economic value. - FY2019AdvancedAnnual report
「In fiscal 2017, we introduced the Group-wide "Ajinomoto Group Global Brand Logo" and worked to consolidate corporate brand value, including by changing the names of Group companies in North America and Europe to names combining "Ajinomoto" with their business activities and regions.」
In addition to introducing a common logo, the Group advanced initiatives to unify the names of its North American and European group companies under the Ajinomoto brand. - FY2018AdvancedAnnual report
「To consolidate the value enhanced through the promotion of integrated targets combining financial and non-financial targets into corporate brand value, we introduced the Group-wide "Ajinomoto Group Global Brand Logo" in fiscal 2017 and began initiatives to expand its use.」
Gave concrete form to establishing corporate brand value as an integrated metric by introducing and expanding the use of the Group-wide global brand logo. - FY2017First statedAnnual report
「Under the 2017-2019 (for 2020) medium-term management plan, the Ajinomoto Group established the economic and social value it creates as financial and non-financial indicators. It newly established corporate brand value as an integrated target and will manage the Group with a clear focus on its objectives.」
Positioned corporate brand value as a new integrated target alongside economic and social value.