Strengthening Customer Relationships Through LTV, CRM and One-to-One Proposals
First written in FY2021. 6 of 13 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2026.
18 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The Company promoted retail sales by securing inventory and establishing an optimal supply system in response to rising demand, while seeking to deepen customer relationships through customer service.」
The Company is implementing specific measures to strengthen customer relationships, including LTV and CRM, by combining inventory and supply-system improvements with relationship building through customer service. - 2026-05-14AdvancedFinancial results presentation
「Promoting LTV maximization by building ongoing engagement with customers」
The company again makes concrete its policy of linking e-commerce, store and customer-contact initiatives to ongoing engagement and LTV maximization. - FY2024-Q3AdvancedAnnual report
「Regarding sales, the Company actively improved convenience through 株式会社コメ兵’s contact center, strengthened store inventories to accommodate the increase in visitors, including visitors from overseas, implemented initiatives to deepen customer relationships, and renovated multiple Brand Off retail stores in Japan and overseas.」
In addition to its contact center, enhanced store inventories and customer relationship initiatives, the Company has renovated multiple Brand Off retail stores in Japan and overseas to strengthen customer experiences and sales capabilities. - FY2024-Q2RestatedAnnual report
「Regarding sales, the Company actively improved convenience through 株式会社コメ兵’s contact center, strengthened store inventories to accommodate the increase in visitors, including visitors from overseas, implemented initiatives to deepen customer relationships, and renovated multiple Brand Off retail stores in Japan and overseas.」
The Company continues to strengthen sales and customer experiences through its contact center, enhanced store inventories, stronger customer relationships and store renovations. - FY2024-Q1RestatedAnnual report
「Regarding sales, the Company actively improved convenience through 株式会社コメ兵’s contact center, strengthened store inventories to accommodate the increase in visitors, including visitors from overseas, and implemented initiatives to deepen customer relationships.」
The Company continues to strengthen sales and customer relationships through its contact center, enhanced store inventories and initiatives to deepen customer relationships. - FY2023AdvancedAnnual report
「We will strengthen our relationships with customers through 1-to-1 marketing (individual marketing based on each customer’s preferences and attributes), while working to increase LTV and prevent brand switching (customers moving to or using another company).」
The Company is developing its conventional LTV and CRM initiatives into stronger customer experiences and relationships by combining them with 1-to-1 proposals, OMO and pop-up stores. - FY2023-Q3AdvancedAnnual report
「Regarding sales, the Company actively expanded 株式会社コメ兵’s contact center, strengthened store inventories to accommodate the increase in visitors, including visitors from overseas, and implemented initiatives to deepen customer relationships.」
The Company has translated into specific measures the expansion of its contact center, stronger store inventories to accommodate the increase in visitors, including visitors from overseas, and efforts to strengthen customer relationships. - FY2023-Q2RestatedAnnual report
「Regarding sales, strengthening sales through the expansion of 株式会社コメ兵’s contact center, the replacement of its e-commerce system to improve customer convenience, and initiatives to deepen relationships with customers」
The Company continues to strengthen sales through contact-center expansion, e-commerce system replacement and initiatives to deepen customer relationships. - FY2023-Q1RestatedAnnual report
「Regarding sales, strengthening sales through the expansion of 株式会社コメ兵’s contact center, the replacement of its e-commerce system to improve customer convenience, and initiatives to deepen relationships with customers」
The Company continues to strengthen sales through contact-center expansion, e-commerce system replacement and initiatives to deepen customer relationships. - FY2022-Q3RestatedAnnual report
「Regarding sales, strengthening sales by improving customer convenience through the expansion of 株式会社コメ兵’s contact center and the replacement of its e-commerce system in the previous consolidated fiscal year, and by promoting usage through initiatives to deepen relationships with customers」
The Company continues to strengthen sales through contact-center expansion, e-commerce system replacement and initiatives to deepen customer relationships. - FY2022-Q2RestatedAnnual report
「Regarding sales, strengthening sales by improving customer convenience through the expansion of 株式会社コメ兵’s contact center and the replacement of its e-commerce system in the previous consolidated fiscal year, and by promoting usage through initiatives to deepen relationships with customers」
The Company continues to strengthen sales through contact-center expansion, e-commerce system replacement and initiatives to deepen customer relationships. - FY2022-Q1AdvancedAnnual report
「Strengthening sales by improving customer convenience through the expansion of 株式会社コメ兵’s contact center and the replacement of its e-commerce system in the previous fiscal year, and by promoting usage through initiatives to deepen relationships with customers」
The Company is developing specific measures to improve customer communications and promote usage through contact-center expansion, e-commerce system replacement and initiatives to deepen customer relationships. - FY2021First statedAnnual report
「We aim to strengthen the medium- to long-term earnings power of our stores by improving existing stores and strengthening CRM focused on LTV (an abbreviation for lifetime value, meaning the profit generated by a customer from the start to the end of their transactions with a particular company or brand). CRM is an abbreviation for customer relationship management, or marketing activities aimed at building relationships with customers.」
The Company has, for the first time in a consolidated presentation, identified customer lifetime value as a priority and presented CRM and the use of customer data to make 1-to-1 proposals as means of strengthening store earnings power.