Expansion of the Hotel Business and Opening of New Hotels
First written in FY2017-Q1. 16 of 23 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2025-H1.
Hiramatsu moved to the "Worse" side of this theme in 2024.
0 other companies' latest entry also says "Reframed".
- FY2025-H1ReframedAnnual report
「In addition, as stated in the 27 March 2024 notice, “Execution of a Sale and Purchase Agreement for the Transfer of Hotel Assets Held by the Company and an Operating Entrustment Agreement for Hotel Operations, and Notice Regarding the Termination of the Capital and Business Alliance,” our group transferred the hotel assets on 1 July 2024 and began providing entrusted management services for the subject hotels under management contracts (MC agreements).」
The hotel business shifted from the previous policy of owning and operating hotel assets in-house to transferring the hotel assets and providing entrusted management services under management contracts (MC agreements). - FY2023RestatedAnnual report
「In addition, regarding new openings that had been halted due to the spread of COVID-19, we will actively consider locations where we determine that Hiramatsu can offer new value.」
Although new openings, including hotels, had been suspended, the company indicated that it would actively consider locations where it could offer new value. - FY2022SoftenedAnnual report
「3. Considering new business models with stable room occupancy and a lower investment burden」
Regarding the expansion of the hotel business, in addition to the previous explanation centered on developing new hotels, the company announced that it was considering new business models designed to stabilize room occupancy and reduce the investment burden. - FY2022-Q3AdvancedAnnual report
「Revenue for the nine-month consolidated cumulative period was at a record high for the hotel business as a whole, owing to the recovery of existing hotels, whose sales exceeded both the previous year and the year before, before the spread of COVID-19, as well as the contribution from the new openings of THE HIRAMATSU Kyoto and THE HIRAMATSU Karuizawa Miyota.」
In addition to the recovery of existing hotels, the new openings in Kyoto and Karuizawa Miyota contributed, bringing total hotel business revenue to a record high. - FY2022-Q1AdvancedAnnual report
「1. Opening costs for new flagship and entry-level locations 1,700 April 2022 to March 2026」
The planned use of funds raised through the third-party allotment resolved after the end of the period was specified: ¥1,700 million will be allocated to new flagship and entry-level locations from April 2022 to March 2026. - FY2021AdvancedAnnual report
「The flagship of the hotel business, THE HIRAMATSU Karuizawa Miyota in Nagano, opened on 16 March 2021. THE HIRAMATSU HOTELS & RESORTS Nasu Onsen, tentatively named, is planned to begin construction in summer 2021 and be completed in summer 2022 or later, with more than 30 guest rooms.」
The opening of Karuizawa Miyota was completed, and plans were announced for the next new hotel, Nasu Onsen, with more than 30 rooms and completion scheduled for summer 2022 or later. - FY2021-Q3AdvancedAnnual report
「Meanwhile, THE HIRAMATSU Karuizawa Miyota, scheduled to open on 16 March 2021, had secured more than 700 room reservations.」
For Karuizawa Miyota, the scheduled opening on 16 March 2021 was maintained and more than 700 room reservations were secured. - FY2021-Q1SoftenedAnnual report
「As a result, the company decided to cancel the development plan for the tentatively named Kyoto Okazaki Hotel, which had been scheduled to open in autumn 2021. The impact of the cancellation on financial results will be ¥280 million in contract cancellation penalties and ¥29 million in impairment losses. Meanwhile, the stay-type resort hotel THE HIRAMATSU Karuizawa Miyota, a flagship of the Group's hotel business, is still scheduled to open during the current fiscal year.」
The Kyoto Okazaki Hotel plan, which had been scheduled to open in autumn 2021, was cancelled, and contract cancellation penalties of ¥280 million and impairment losses of ¥29 million will be recognized, while the planned opening of Karuizawa Miyota remained unchanged. - FY2020AdvancedAnnual report
「In March 2020, the company opened its first urban luxury hotel in Nakagyo Ward, Kyoto. In autumn of the same year, it planned to open a 37-room stay-type resort hotel in Nagano Prefecture, and a development plan for a 58-room urban hotel in Kyoto was already under way for 2021.」
The company's first urban luxury hotel, THE HIRAMATSU Kyoto, opened in March 2020. Specific plans were also announced for a 37-room hotel in Nagano Prefecture and a 58-room hotel in Kyoto. - FY2020-Q2AdvancedAnnual report
「In the hotel business, THE HIRAMATSU HOTELS & RESORTS Kashikojima in Mie Prefecture and THE HIRAMATSU HOTELS & RESORTS Atami in Shizuoka Prefecture performed steadily. However, THE HIRAMATSU HOTELS & RESORTS Sengokuhara in Kanagawa Prefecture saw sluggish customer traffic due to cancellations caused by eruptions, typhoons and other events, as well as restrictions on some reservations for the existing building during construction of the new annex, which opened in September 2019.」
The opening of the new annex at Sengokuhara in September 2019 was reported, demonstrating concrete progress in hotel development. On the other hand, customer traffic at the existing building remained sluggish due to restrictions on reservations related to the construction and other factors. - FY2020-Q1RestatedAnnual report
「As in the previous consolidated fiscal year, the company will continue working to expand corporate value by pursuing phased hotel development and steadily implementing changes to its business structure.」
The policy of pursuing phased hotel development and implementing changes to the business structure was reconfirmed. - FY2019RaisedAnnual report
「For openings from fiscal 2019 onward, development plans are already under way for a 30-room urban luxury hotel, a 40-room resort hotel and, in addition, a 60-room urban hotel.」
In addition to the previous plans, the opening periods, room counts and hotel formats were specified for 5 projects: the new annex at Hakone Sengokuhara, Kyoto with 29 rooms, Karuizawa Miyota with 40 rooms, the Kansai region with more than 60 rooms, and Nasu with more than 30 rooms, with openings planned from September 2019 through summer 2022 or later. - FY2019-Q3AdvancedAnnual report
「At a board of directors meeting held on 19 December 2018, the company resolved to enter into a committed syndicated loan agreement arranged by Sumitomo Mitsui Banking Corporation, and executed the agreement on 28 December 2018.」
The company entered into a syndicated loan agreement with a commitment amount of ¥3,400 million and a commitment period from 1 April 2019 to 29 June 2020 to fund the development of the hotel business and capital investment for new hotel openings. - FY2019-Q2AdvancedAnnual report
「THE HIRAMATSU HOTELS & RESORTS Ginoza, which opened on 14 July 2018, recorded occupancy rates above 80% in both its opening month and the following month and made a strong start after receiving high ratings from staying guests.」
For Ginoza, occupancy rates exceeded 80% in both the opening month and the following month after its opening on 14 July 2018, and its strong performance and high ratings were reported. - FY2019-Q1AdvancedAnnual report
「In its third year, the hotel business moved to the next stage. THE HIRAMATSU HOTELS & RESORTS Ginoza, the fourth hotel since the business began and the company's first stay-type resort hotel, made a strong start with occupancy close to full capacity after opening on 14 July.」
Ginoza, the fourth hotel in the hotel business and the company's first stay-type resort hotel, opened on 14 July 2018 and started operations with occupancy close to full capacity. - FY2018AdvancedAnnual report
「Looking ahead, as shown in the following table, a 19-room hotel is scheduled to open in Ginoza Village, Okinawa Prefecture, on 14 July 2018, with the aim of evolving from the existing “restaurant for staying” concept into a “stay-type resort hotel.” Development plans are already under way for 20-to-50-room resort hotels, the second stage of the hotel business, for openings from fiscal 2019 onward, as well as 30-room urban luxury hotels, the third-stage development that will precede 50-room urban luxury hotels.」
In addition to the 19-room hotel in Okinawa Ginoza, the opening dates, room counts and hotel formats for Hakone Sengokuhara with 7 rooms, Kyoto with 29 rooms, Karuizawa Miyota with more than 30 rooms and Nasu with more than 30 rooms were specified, and development plans across multiple stages were reported to be under way. - FY2018-Q3AdvancedAnnual report
「The 3 hotels, which had been open for 1 year, THE HIRAMATSU HOTELS & RESORTS Kashikojima, opened in July 2017, THE HIRAMATSU HOTELS & RESORTS Atami, opened in October of the same year, and THE HIRAMATSU HOTELS & RESORTS Sengokuhara, opened in December of the same year, steadily expanded their recognition. The hotels created new value unlike any other hotels, and proactive public-relations activities proved effective, with high ratings from guests and various media outlets generating further positive word of mouth. Occupancy rates and average spending per guest also improved more than expected, providing sufficient evidence of progress in the hotel business.」
It was reported that, 1 year after the opening of the 3 hotels, recognition had expanded and occupancy rates and average spending per guest had improved more than expected. - FY2018-Q2AdvancedAnnual report
「As stated in the notice concerning the opening of a new hotel announced today, the company decided to open a hotel in central Kyoto, in Nakagyo Ward. Scheduled to open in winter of fiscal 2019, this will be the Group's first urban hotel, with a planned total of 29 guest rooms and restaurants in 2 formats. The company will develop the business in Kyoto, one of the world's leading tourist destinations, as a major first step into the urban hotel segment, the third chapter of its hotel business.」
The company decided to open its first urban hotel in Nakagyo Ward, Kyoto, with an opening scheduled for winter of fiscal 2019, a total of 29 guest rooms and restaurants in 2 formats. - FY2018-Q1AdvancedAnnual report
「Of the maximum aggregate estimated net proceeds of ¥5,917,886,000 from the public offering and third-party allotment disposal of treasury shares, ¥2,236,000,000 is scheduled to be allocated by July 2018 to capital investment for the new THE HIRAMATSU HOTELS & RESORTS Okinawa Ginoza, ¥2,949,000,000 by June 2020 to capital investment for the new hotel in Miyota, Karuizawa, and the remaining amount by September 2020 to capital investment for the new hotel in Nasu Onsen.」
The hotel expansion plan was made more specific, with plans to open new locations in Okinawa Ginoza, Karuizawa Miyota and Nasu Onsen, together with the investment funds and allocation deadlines. - FY2017AdvancedAnnual report
「The 3 hotels opened successively during the period, THE HIRAMATSU HOTELS & RESORTS Kashikojima, which opened in July 2016, THE HIRAMATSU HOTELS & RESORTS Atami, which opened in October of the same year, and THE HIRAMATSU HOTELS & RESORTS Sengokuhara, which opened in December of the same year, attracted attention from domestic and international media and were used by many guests, making a strong start.」
The 3 hotels in Kashikojima, Atami and Sengokuhara opened, marking the full-scale start of the hotel business. The planned opening of the Okinawa Ginoza hotel in July 2018 was also announced. - FY2017-Q3AdvancedAnnual report
「In the new hotel business, all 3 hotels opened the previous year, THE HIRAMATSU HOTELS & RESORTS Kashikojima, which opened in July 2016, THE HIRAMATSU HOTELS & RESORTS Atami, which opened in October 2016, and THE HIRAMATSU HOTELS & RESORTS Sengokuhara, which opened in December 2016, have been well received by many guests, and the hotel business has made a strong start.」
Following Kashikojima and Atami, Sengokuhara opened in December 2016, bringing the number of hotel openings to 3. - FY2017-Q2AdvancedAnnual report
「In the new hotel business, THE HIRAMATSU HOTELS & RESORTS Kashikojima, which opened in July 2016, has been well received by many guests. THE HIRAMATSU HOTELS & RESORTS Atami, which opened in October 2016, has also received many inquiries, and the hotel business has made a strong start.」
It was reported that THE HIRAMATSU HOTELS & RESORTS Atami, previously scheduled to open, opened in October 2016, representing progress in the hotel opening plan. - FY2017-Q1First statedAnnual report
「THE HIRAMATSU HOTELS & RESORTS Kashikojima, which opened in July 2016, has been well received by many guests. THE HIRAMATSU HOTELS & RESORTS Atami, for which reservations began in July 2016 and which was scheduled to open on 27 October 2016, has also received many inquiries, and the hotel business has made a strong start.」
The opening of Kashikojima, the start of reservations for Atami and its scheduled opening on 27 October 2016 were reported.