Reducing Environmental Impact by Maximizing the Use of Marine Resources
First written in FY2023. 5 of 6 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
8 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「At each stage of seafood procurement, distribution, processing and sales, we will work to utilize underutilized and unused fish, make effective use of ingredients, and improve the efficiency of commercial and physical distribution, thereby reducing food waste and environmental impact.」
Expanded environmental impact reduction measures to include the use of underutilized and unused fish, effective use of ingredients, and greater efficiency in commercial and physical distribution. - 2026-05-15AdvancedEarnings
「Driven by our desire to make it easier for people to enjoy delicious fish, we newly developed “Fiiiiimo,” our first private brand.」
Maximizing the value of underutilized and low-use fish was specified as the development and e-commerce sale of private-brand products. - FY2026-H1AdvancedAnnual report
「We focused on “Uzuwameshi,” a fisherman’s dish consisting of fresh frigate tuna, locally known as “uzuwa,” minced and served over white rice, and developed a menu at our Numazu processing plant using the latest freezing technology so that “Uzuwameshi,” previously available only in the production area, could also be served in Tokyo. In addition, based on our desire to make it easier for people to enjoy delicious fish, we newly developed our first private brand, “Fiiiiimo” (フィーモ). The product, which allows customers to enjoy an authentic seafood bowl at home simply by thawing it and placing it over white rice, went on sale in October 2025 through our official online shop, “ひとま 楽天市場店.”」
The Company translated the maximization of the value of low-utilization and underutilized fish into the commercialization of “Uzuwameshi” using the latest freezing technology and online sales of its first private brand, “Fiiiiimo.” - FY2025-H1AdvancedAnnual report
「At the Numazu processing plant, we are working to maximize the value of low-utilization and underutilized fish landed by the SANKO fleet and at production-area markets, using processing technology that combines the development capabilities cultivated through our restaurant business with a 3D instant-freezing machine and other advanced processing equipment.」
Regarding the maximum utilization of marine resources, the Company turned its efforts into specific initiatives to commercialize low-utilization and underutilized fish using processing equipment such as 3D instant-freezing machines and enhance their value. - FY2024-Q1AdvancedAnnual report
「By making full use of fish-based prepared dishes supervised by restaurant chefs, rare cuts and underutilized fish without waste, we strive to create stores supported by a broad range of customers, from younger people to seniors, who say, “I want to eat fish!”」
Regarding the maximum utilization of marine resources, the Company described specific initiatives to use fish-based prepared dishes, rare cuts and underutilized fish without waste. - FY2023First statedAnnual report
「We are implementing initiatives to reduce the environmental impact generated by the Group’s business activities and contribute to the realization of a circular economy and a decarbonized society.」
The Company identified reducing environmental impact as a key sustainability issue and stated its commitment to contributing to a circular economy and a decarbonized society.