Enhancing Brand Value and Individual Store Performance

「In the food and beverage segment, Akamaruya continues to grow as a brand that meets customer needs, which have changed amid the COVID-19 pandemic.」

「In the food-service business, アカマル屋, which has shown a significant recovery in performance, continues to grow as a brand that matches customer needs that have changed during the COVID-19 pandemic. As shown in the table below, sales at existing stores exceeded 100% of sales in the same month of 2019, before COVID-19.」

「東方見聞録, which was rebranded in the previous fiscal year under the concept “This country is overflowing with delicious food,” has been transformed into a highly specialized restaurant where customers can enjoy famous restaurants, signature dishes, and local specialties from around Japan as if traveling. It has been performing steadily after receiving favorable reviews from customers, and we converted 1 月の雫 store to the brand.」

「Following the second quarter, we renovated aging stores and repaired equipment to restore the customer-attracting power of our izakaya stores. Taking these renovations and other work as an opportunity, we also undertook staff retraining and upgraded the stores in both physical and operational terms to provide customers with a more comfortable space.」

「② To restore the customer-attracting power of existing stores, we continued the initiatives undertaken in the first quarter, including capital investment in existing stores that had deteriorated over time, staff retraining, and the introduction of new menu items, to improve customer satisfaction.」

「金の蔵 is a core business format supported primarily by customers in their 20s and 30s. To further improve customer satisfaction, we made fundamental changes to the main menu under the concept of “a place to gather, a place to laugh, and a place to talk.”」

「At the core 金の蔵 brand, we redefined the concept as “a place to gather, a place to laugh, and a place to talk” in order to transform the business format qualitatively, and implemented changes to the main menu in stages.」

「金の蔵 is supported by younger customers for its casual and convenient experience. To further increase customer numbers, we implemented detailed promotional initiatives tailored to changing customer needs by day of the week and time of day, with the aim of securing weekday visitors. We also conducted a collaboration campaign with a smartphone game to attract new customer segments.」

「In particular, for the core 金の蔵 brand, we focused on weekdays and sought to increase customer numbers by continuing drink campaigns and happy hours. We also treated Premium Friday as a business opportunity, opening earlier than usual and focusing on attracting new customers.」

「For the core 金の蔵 brand, we changed the main menu, including the addition of signature dishes, to increase sales. We also encouraged visits by creating opportunities that motivate customers to come in, including ongoing campaigns designed to provide enjoyment and excitement to visitors.」

「For the existing 金の蔵 brand, we changed the main menu, focusing on three signature dishes: 金蔵つくね３兄弟, 秘伝の唐揚, and 牛ホルモン旨辛味噌焼き. In addition, each store has refined its signature dishes. Through active menu development, we are working to improve customer satisfaction and brand value.」

「① Enhancing brand value and individual store strength」