Sales promotions and collaborations centered on “Wish upon a star”

「Festaria Holdings Co.,Ltd. (headquartered in Shinagawa-ku, Tokyo; President and Representative Director: Sadamatsu Takaya (貞松 隆弥)) will launch the 2026 Autumn Winter Limited Jewelry in limited quantities at festaria stores nationwide and in Taiwan, as well as through its online shop, starting 9 September 2026 (Wednesday).」

「In response to the polarization of consumer spending, we strengthened standard products and reviewed selling prices and product lineups, mainly for “Wish upon a star,” our flagship product. As a result, customer numbers increased 9.4% year on year.」

「To achieve renewed growth for “Wish upon a star®,” our USP (Unique Selling Proposition) product, we will review the product mix by diversifying designs and price points. In addition to developing special collections through collaborations with well-known designers working with high-end brands and implementing promotional measures centered on storytelling, we will pursue distinctiveness and customer benefits by providing outstanding customer experiences at every point of contact, with the aim of expanding sales by earning customer trust and empathy.」

「In addition to strengthening the product range centered on the prestige line of “Wish upon a star,” our flagship product, we sought to reach new customer segments by holding promotional events and pop-up stores targeting affluent customers and collaborating with department-store personal-shopping services and private banks.」

「From 11 October 2023, we opened an exclusive shop for “Wish upon a star®,” our flagship product, in part of the luxury zone at Isetan Shinjuku Main Store, which features mainly overseas maisons. Initiatives contributing to higher brand value consequently progressed.」

「On 11 October 2023, we opened an exclusive “Wish upon a star®” shop at Isetan Shinjuku Main Store. We will pursue distinctive value propositions, from the shop design to the product range centered on the prestige line, under the theme of “quality and empathy.”」

「In the December sales season, the year's peak demand period, progress exceeded plan, driven by strong sales of the Christmas-limited series of “Wish upon a star,” our flagship product, and remained strong through the year-end and New Year period.」

「Sales of the flagship product “Wish upon a star” remained strong, particularly in the high-end segment, and the effect of raising its price points lifted the gross profit margin by 3.0 percentage points year on year.」

「In particular, sales of the flagship product “Wish upon a star” rose 4.6% year on year, led by bridal and high-end products, and remained strong. Together with the effect of raising its price points, this lifted the gross profit margin by 4.3 percentage points year on year and contributed to higher earnings.」

「We are responsible for leading initiatives to widely communicate the true value of “Wish upon a star” while providing high-quality diamonds that will retain their value 100 years from now.」

「We promoted web marketing centered on “Wish upon a star,” a flagship product reflecting our corporate philosophy in which two stars of different sizes appear through a special diamond cut, and strengthened initiatives for bridal advance-order sales.」

「We promoted web marketing centered on “Wish upon a star,” our flagship product, and strengthened initiatives for bridal advance-order sales.」

「We promoted web marketing centered on “Wish upon a star,” our flagship product, and strengthened initiatives for bridal advance-order sales.」

「We also continued to develop promotional activities centered on “Wish upon a star,” our flagship product, working to communicate the emotional value of jewelry through expanded sales of the product.」

「We also continued to develop promotional activities centered on “Wish upon a star,” our flagship product, working to communicate the emotional value of jewelry through expanded sales of the product.」

「We also continued to develop promotional activities and collaboration projects centered on “Wish upon a star,” our flagship product, working to communicate the emotional value of jewelry through expanded sales of the product.」

「As part of these efforts, effective 1 November 2017, 長野県の阿智村 and 「フェスタリア ビジュソフィア」 entered into an official marketing partnership agreement. 阿智村 had been certified by the Ministry of the Environment as “the place with Japan's most beautiful starry sky.”」

「We will continue to implement active promotional activities featuring “Wish upon a star,” our flagship product, seeking to raise awareness through expanded sales of the product and to communicate the emotional value of jewelry.」

「We created a space embodying the concept of “HOUSE OF STAR: The House of Stars That Make Dreams Come True,” with a wide range of products including the Ginza-limited “Wish upon a star” product, our flagship product.」

「As part of these efforts, in September 2016 we installed a “Wish upon a star” monument illuminating stars in the garden of Tokyo Daijingu, a power spot associated with fateful encounters and the fulfillment of romantic wishes. We also sought to raise awareness of the product brand by launching in advance of the December sales season a tie-up collection between “Wish upon a star” and the film “My Love Story!!,” released in February 2017.」

「As specific initiatives, in September 2016 we installed a “Wish upon a star” monument illuminating stars in the garden of Tokyo Daijingu, a power spot associated with fateful encounters and the fulfillment of romantic wishes. In October of the same year, we launched our own e-commerce site and began trial operations ahead of its full-scale launch in December. We also worked to raise awareness of the product brand by increasing the appeal and topicality of the product, including through the launch of a tie-up collection between “Wish upon a star” and the film “My Love Story!!,” scheduled for release in February 2017.」

「In preparation for the December sales season, the year's peak demand period, we focused on promoting the emotional value of “Wish upon a star” and raising awareness of the product brand. With love and bonds as the themes and “What matters most is invisible to the eye” as the concept, we launched Christmas-limited collaboration products with the film “The Little Prince,” and aired television commercials.」

「Implementation of promotional activities and collaboration projects centered on “Wish upon a star,” our flagship product」