Optimizing Pricing Strategy and Increasing the Proportion of Sales at List Price
First written in FY2018-Q1. 18 of 22 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-10-13.
The whole theme swung hardest in 2025: 5 of 36 companies on the "Worse" side.
17 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In anticipation of rising raw material prices, the company proactively procured gold materials during the decline in gold prices at the end of the previous period, thereby containing the impact of higher costs for gold materials to a certain extent.」
As part of its pricing strategy and response to raw material costs, the company proactively procured gold materials during the decline in gold prices at the end of the previous period, containing the impact of higher gold-material costs to a certain extent. - 2026-04-13AdvancedEarnings forecast revision
「Specifically, we implemented price revisions across a broad range of products in April to improve the gross profit margin from the second half onward, while working to maintain and expand sales through campaigns marking the 20th anniversary of the “festaria” brand and strategically planned events.」
Price revisions were implemented across a broad range of products in April, setting out a specific pricing strategy to improve the gross profit margin. - FY2025-H1AdvancedAnnual report
「In response to the polarization of consumer spending, we strengthened standard products and reviewed selling prices and product lineups, mainly for “Wish upon a star,” our flagship product. As a result, customer numbers increased 9.4% year on year.」
The company gave concrete form to its pricing strategy by reviewing the prices and product ranges of its core and standard products, and reported a 9.4% year-on-year increase in customer numbers. - FY2024-Q3AdvancedAnnual report
「Although soaring raw material prices, including a 24.0% year-on-year increase in the average gold price for the nine-month period ended the third quarter, put pressure on the cost of sales, the company maintained the gross profit margin at the same level by pursuing an agile pricing strategy.」
The company continued its pricing strategy and maintained the gross profit margin at the same level despite a 24.0% year-on-year increase in the gold price. - FY2024-Q2AdvancedAnnual report
「Gross profit increased by ¥50 million, or 1.8%, year on year. Although higher raw material prices, including a 19.7% increase in the average gold price during the period, put pressure on cost of sales, the gross profit margin remained at the same level as a result of pursuing a flexible pricing strategy.」
The company pursued an agile pricing strategy in response to soaring raw material prices and maintained the gross profit margin at the same level as in the previous year. - FY2023AdvancedAnnual report
「Although gross profit margin was at the same level as in the previous period because some of the increase in raw material prices was passed on to customers,」
As part of its pricing strategy and response to raw material prices, the company passed on some of the increase in raw material prices and maintained the cost ratio at the same level as in the previous period. - FY2023-Q2AdvancedAnnual report
「Gross profit decreased by ¥69 million, or 2.4%, year on year. Although the gross profit margin remained at the same level year on year as prices were revised flexibly in response to higher raw material prices for bullion, diamonds and other materials, gross profit declined along with the decrease in revenue.」
The company implemented agile price revisions in response to soaring raw material prices, maintaining the gross profit margin at the same level as in the previous period. - FY2022AdvancedAnnual report
「In anticipation of increasing consumer polarisation, we will expand the product range, mainly in higher price segments, and strengthen our made-to-order initiatives.」
The pricing strategy was given concrete form through the expansion of the higher-priced product range and made-to-order initiatives, maintaining the gross profit margin at the same level despite raw material price increases and yen depreciation. - FY2022-Q3AdvancedAnnual report
「Meanwhile, in anticipation of increasing consumer polarisation, the expansion of the product range, particularly in higher price segments, proved effective, and the average selling price increased 6.8% year on year.」
The expansion of the product range, mainly in higher price segments, proved effective, and the average selling price increased 6.8% year on year. - FY2022-Q2AdvancedAnnual report
「Meanwhile, in anticipation of increasing consumer polarisation, the expansion of the product range, particularly in higher price segments, proved effective, and the average selling price increased 8.6% year on year.」
The company expanded its product range, mainly in higher price segments, and the average selling price increased 8.6% year on year. - FY2022-Q1AdvancedAnnual report
「In anticipation of increasing consumer polarisation, the company expanded its product range, particularly in higher price segments, and conducted event-based sales. In addition, the department-store business gradually recovered from October, resulting in a 14.3% year-on-year increase in the average selling price.」
The company expanded its range of higher-priced products and conducted event-based sales, resulting in a 14.3% year-on-year increase in the average selling price. - FY2021AdvancedAnnual report
「Under these difficult conditions, the company raised its price points alongside efforts to strengthen its product appeal. The resulting 20.9% increase in the average selling price offset the decline in customer numbers and secured higher sales.」
The company raised its price points, and the 20.9% year-on-year increase in the average selling price offset the decline in customer numbers. - FY2021-Q3RestatedAnnual report
「Compared with the state of emergency declared in April 2020, the closure period and affected areas were limited. In addition, the company raised its price points alongside efforts to strengthen its product appeal, and the average selling price increased 23.2% year on year, resulting in higher sales.」
The company continued to improve the average selling price by raising its price points, with the average selling price increasing 23.2% year on year. - FY2021-Q2AdvancedAnnual report
「Meanwhile, in anticipation of increasing consumer polarisation, the company raised its price points, resulting in a 23.3% year-on-year increase in the average selling price.」
The company raised its price points, and the average selling price increased 23.3% year on year. - FY2021-Q1AdvancedAnnual report
「Meanwhile, in anticipation of increasing consumer polarisation, the company raised its price points, resulting in a 21.9% year-on-year increase in the average selling price.」
The company implemented its pricing strategy, and the average selling price increased 21.9% year on year as a result of higher price points. - FY2020ReframedAnnual report
「In anticipation of increasing consumer polarisation, we will raise our price points and review our product range to secure sales and profit by increasing the average selling price.」
The pricing strategy was reframed from the previous focus on increasing the full-price sales ratio to raising price points, reviewing the product range, and securing profit by increasing the average selling price. - FY2018DroppedAnnual reportThe full-year report contains no direct reference to “optimising pricing strategy” or “increasing the full-price sales ratio,” which were mentioned in the previous quarter.
- FY2018-Q1First statedAnnual report
「In terms of profit, gross profit increased 1.3% year on year, partly because the company worked to optimise its pricing strategy and increase the in-store full-price sales ratio, mainly for the high-value-added “Wish upon a star” product.」
The company first explicitly identified the optimisation of its pricing strategy and increase in the full-price sales ratio as specific measures to improve gross profit.