Komori
Edion (2730) · PolicyAdvanced

Creating Stores Through Experience and Engagement

First written in FY2019. 8 of 12 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-10-19.

12entries
8years
2from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2020 – FY2021RestatedFY2022-Q2AdvancedFY2023-Q2 – 2026-10-192019: 220192020: 120202021: 320212022: 120222023: 020232024: 120242025: 020252026: 42026
Same theme, other companies
Creating Attractive Store Experiences and Stores Customers Naturally Want to VisitA theme 4 companies write about · 0 as a headwind · 5 as a tailwind

2 other companies' latest entry also says "Advanced".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. 2026-10-19AdvancedOther Disclosures

    「お客様に多くの商品を体感いただける展示をおこなっております。例えば、高性能スティッククリーナーやドライヤー、ワイヤレスイヤホン、ゲーミングパソコンなど、実際に触れて楽しく選んでいただけるように展示をおこなっております。」

    商品を実際に触れて選べる展示を新店舗の具体的な体験型施策として示した。
  2. 2026-10-08Advancedwww.ryutsuu.biz

    「The store will expand its hands-on displays, allowing customers to touch and enjoy choosing high-performance stick vacuum cleaners, hair dryers, wireless earbuds, gaming PCs and other products.」

    The new store was reported to be developing a specific hands-on, experiential retail environment.
  3. 2026-10-05AdvancedOther Disclosures

    「お客様に多くの商品を体感いただける展示をおこなっております。例えば、高性能スティッククリーナーやドライヤー、ワイヤレスイヤホン、ゲーミングパソコンなど、実際に触れて楽しく選んでいただけるように展示をおこなっております。」

    商品を実際に触れて選べる展示や、使用シーンを想起させる説明動画を新店舗の特徴として具体化した。
  4. 2026-10-01Advancedpaymentnavi.com

    「With the introduction of the new mobile payment terminals, EDION will enable customers to complete payment in the same space where product explanations and sales discussions took place, instead of moving to the checkout counter after the discussion.」

    Approximately 2,000 new mobile payment terminals were introduced at 416 stores, enabling payment to be completed in the sales discussion space.
  5. FY2024-Q3AdvancedAnnual report

    「Based on the concept “Let’s go shopping for excitement. — A new experience with electronics and play that stimulates the desire to shop! —,” we will create encounters and experiences filled with entertainment that respond to what you want to buy and stimulate your desire for what you want, offering not only consumer electronics but also games and toys, esports, the latest digital experiences, beauty and health products, new lifestyle ideas through renovation, and new ways to shop linked to e-commerce.」

    The Company opened EDION Yokohama West Exit Main Store as a new experience-oriented store offering games and toys, esports, digital experiences, beauty and health products, renovation services and e-commerce integration in addition to consumer electronics.
  6. FY2023-Q2AdvancedAnnual report

    「The “EDION × Nitori” collaboration booth at EDION Kurashiki Main Store is themed around “a high-quality living room where customers can relax with appliances and furniture.” We have established a sales area where customers can experience furniture and interior products that complement consumer electronics, and will propose convenient and comfortable lifestyles.」

    The Company opened a sales area at its collaboration booth with Nitori where customers can experience a living space including furniture and interior products, giving concrete form to its policy of creating stores that offer experiences and engagement.
  7. FY2022-Q2RestatedAnnual report

    「At EDION Kyoto Shijo-Kawaramachi Store, we will offer customers new experiences and enjoyment, including by making an Anker Store, which sells peripherals for smart devices, and Makuake SHOP, which sells products developed through the crowdfunding site Makuake (マクアケ), permanent fixtures inside an electronics retailer for the first time.」

    By making Anker Store and Makuake SHOP permanent fixtures at Kyoto Shijo-Kawaramachi Store, the Company reaffirmed its store development policy of providing new experiences and enjoyment. It also described community-based services such as delivery by female staff.
  8. FY2022-Q1AdvancedAnnual report

    「At EDION Kyoto Shijo-Kawaramachi Store, we will offer customers new experiences and enjoyment, including by making an Anker Store, which sells peripherals for smart devices, and Makuake SHOP, which sells products developed through the crowdfunding site Makuake (マクアケ), permanent fixtures inside an electronics retailer for the first time.」

    By making Anker Store and Makuake SHOP permanent fixtures inside an electronics retailer for the first time at Kyoto Shijo-Kawaramachi Store, the Company gave concrete form to store development aimed at providing new experiences and enjoyment.
  9. FY2021RestatedAnnual report

    「At our stores, we will provide sales areas themed around “Experience and Engagement” and “Discovery and Inspiration,” while also strengthening our logistics and service infrastructure.」

    Reaffirmed the provision of sales areas themed around “Experience and Engagement” and “Discovery and Inspiration,” as well as the strengthening of logistics and service infrastructure.
  10. FY2020RestatedAnnual report

    「In this context, the Group opened EDION Namba Main Store in Osaka and EDION Hiroshima Main Store in Hiroshima as new types of stores themed around “Experience and Engagement” and “Discovery and Inspiration,” designed to provide customers with more excitement and enjoyment than ever before.」

    Reaffirmed throughout the fiscal year the store development policy for Namba Main Store and Hiroshima Main Store, themed around “Experience and Engagement” and “Discovery and Inspiration.”
  11. FY2020-Q1AdvancedAnnual report

    「In this context, the Group opened EDION Namba Main Store in Namba, Osaka, and EDION Hiroshima Main Store in Hiroshima. Both are new types of stores themed around “Experience and Engagement” and “Discovery and Inspiration,” designed to provide customers with more excitement and enjoyment than ever before.」

    After adopting “creating stores that offer experiences and engagement” as a policy, the Company opened new types of stores in Namba, Osaka, and Hiroshima, explicitly adding “Discovery and Inspiration” as a store theme.
  12. FY2019First statedAnnual report

    「Our store development policy is to create stores that appeal to the five senses and provide a comfortable environment, described as “creating stores that offer experiences and engagement.”」

    The Company first explicitly stated a store development policy focused on appealing to the five senses and providing a comfortable environment, described as “creating stores that offer experiences and engagement.”
Moved together

"Efficient Store Operations and Store Openings" moved the same way as this thread, in the same document, in 7 of its 12 moves.

73322★12345
  1. ★This thread
  2. 1Efficient Store Operations and Store Openings7×
  3. 2Strengthening Renovation Displays and Construction Capabilities3×
  4. 3Expanding the Operating Base Through Franchising3×
  5. 4Strengthening of IT Technology and Digital Marketing Infrastructure and Making PTN Co., Ltd. a Subsidiary2×
  6. 5Disposal of Treasury Shares upon Exercise of Convertible Bonds with Stock Acquisition Rights2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Edion's next results are scheduled for 2026-11-05. Read the earnings preview It last moved in the Other Disclosures of 2026-10-19: "Advanced".