Komori
Edion (2730) · InitiativeRestated

Customer Acquisition through the Edion Card and T Point

First written in FY2016. 5 of 11 entries say "Advanced", first in FY2018-Q3. Latest entry: 2026-10-19.

11entries
11years
1from disclosures
Share on X
How it moved
ProgressHeldSoftenedWorseFirst statedFY2016 – FY2017AdvancedFY2021 – FY2022-Q2RestatedFY20232016: 120162017: 120172018: 120182019: 220192020: 120202021: 220212022: 020222023: 120232024: 020242025: 020252026: 22026
Same theme, other companies
Strengthening member acquisition through enrollment campaigns and online advertisingA theme 5 companies write about · 0 as a headwind · 5 as a tailwind

1 other company's latest entry also says "Restated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. 2026-10-19RestatedOther Disclosures

    「エディオンでは、お客様のご要望に合わせて「エディオンカード」と「エディオンアプリ」を組み合わせた会員スタイルをご提案しております。」

    エディオンカードとエディオンアプリを組み合わせた顧客接点・会員施策を再確認した。
  2. 2026-10-01Advancedpaymentnavi.com

    「The new mobile payment terminal also supports contactless payments using partner cards linked to EDION's membership and points services.」

    The introduction of new terminals supporting contactless payments and points processing for partner cards made purchasing support incorporating membership and points services a reality.
  3. FY2023RestatedAnnual report

    「We will conduct sales promotions tailored to different generations and needs, and work to expand customer touchpoints and encourage store visits by acquiring Edion app members and using digital promotions.」

    We reaffirmed the acquisition of Edion app members, expansion of customer touchpoints through digital promotions, and promotion of store visits.
  4. FY2022-Q2AdvancedAnnual report

    「Against this backdrop, we are enhancing customer services to provide greater satisfaction, including Edion's e-Smart Reservation service, which allows customers to make advance reservations by computer or smartphone for purchase support such as shopping consultations and quotations, and the Buyback Support service for members, which allows customers to choose between repair and the award of points in the event of a breakdown for certain designated products.」

    We introduced an advance reservation service for purchase consultations and similar assistance by computer or smartphone, as well as a member service allowing customers to choose between repair and the award of points.
  5. FY2021AdvancedAnnual report

    「We will conduct sales promotions tailored to different generations and needs, and seek to integrate our stores and online operations by acquiring Edion app members and using digital promotions.」

    In addition to the existing app, common-points programs, and cashless payment capabilities, we explicitly added app-member acquisition and digital promotions, advancing to the stage of integrating stores and online operations.
  6. FY2020RestatedAnnual report

    「We will conduct sales promotions tailored to different generations and needs, and seek to expand customer touchpoints and enhance customer services by using the Edion app and social media and supporting common-points programs and cashless payments.」

    We reaffirmed our policy of expanding customer touchpoints and services through the app, social media, common-points programs, and cashless payments.
  7. FY2020-Q2AdvancedAnnual report

    「In sales operations, we expanded the range of mobile payment services accepted, including d払い and PayPay, to accommodate customers' increasingly diverse lifestyles.」

    As measures to strengthen customer touchpoints and cashless payment capabilities, we expanded the range of mobile payment services accepted, including d払い and PayPay.
  8. FY2019ReframedAnnual report

    「To strengthen sales capabilities in stores, we will expand customer touchpoints by supporting common-points programs and cashless payments, among other initiatives.」

    We expanded the means of acquiring customers and strengthening customer touchpoints beyond the existing Edion Card and T-Point to include common-points programs and cashless payments.
  9. FY2018-Q3AdvancedAnnual report

    「On the Edion Net Shop, we launched services allowing customers to use and earn T-Points, as well as free shipping on all products for card members.」

    We launched T-Point redemption and earning services on the e-commerce site and expanded services for card members.
  10. FY2017RestatedAnnual report

    「We are also seeking to acquire new customers by strengthening the acquisition of Edion Card members and enhancing the T-Point Service, while working to improve the quality of in-home and counter repair services, delivery, and installation, in addition to strengthening customer service capabilities,」

    We continue to acquire new customers through card membership and T-Point, while improving the quality of customer service, repairs, delivery, and installation.
  11. FY2016First statedAnnual report

    「In April, we became the first consumer electronics retailer to introduce the common-points service program T-Point Service, in addition to」

    We position strengthening the acquisition of Edion Card members and enhancing the T-Point Service as means of acquiring new customers.
Moved together

"Efficient Store Operations and Store Openings" moved the same way as this thread, in the same document, in 4 of its 11 moves.

442222★123456
  1. ★This thread
  2. 1Efficient Store Operations and Store Openings4×
  3. 2Share Repurchases4×
  4. 3Strengthening of IT Technology and Digital Marketing Infrastructure and Making PTN Co., Ltd. a Subsidiary2×
  5. 4Expansion of the E-commerce Business2×
  6. 5Expanding the Operating Base Through Franchising2×
  7. 6Impairment Risk for Fixed Assets Such as Stores2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
Edion's next results are scheduled for 2026-11-05. Read the earnings preview It last moved in the Other Disclosures of 2026-10-19: "Restated".