Sales for this month
May 2026Fiscal year ending May 2026In the sales marketing business, the co-op channel remained strong, but sales declined as the mail-order and store channels were weak. In the direct marketing business, sales declined due to the strategic reduction of sales through the TV channel.
Mail-order channel at 72.5% of the prior-year month, Store channel at 67.2% of the prior-year month, Strategic reduction of sales through the TV channel
Month June 2025 / Net Sales ¥1,013 million / Year on year ¥98.3 million, Month July 2025 / Net Sales ¥1,338 million / Year on year ¥116 million, Month August 2025 / Net Sales ¥1,414 million / Year on year ¥130.2 million, Month September 2025 / Net Sales ¥1,146 million / Year on year ¥98.6 million, Month October 2025 / Net Sales ¥1,197 million / Year on year ¥80.4 million, Month November 2025 / Net Sales ¥1,426 million / Year on year ¥90 million, Month December 2025 / Net Sales ¥1,467 million / Year on year ¥88.4 million, Month January 2026 / Net Sales ¥1,171 million / Year on year ¥96.3 million, Month February 2026 / Net Sales ¥1,059 million / Year on year ¥74.7 million, Month March 2026 / Net Sales ¥1,127 million / Year on year ¥97.7 million, Month April 2026 / Net Sales ¥1,281 million / Year on year ¥104 million, Month May 2026 / Net Sales ¥1,144 million / Year on year ¥85.8 million
Scope of aggregation: Consolidated
| Item | Details |
|---|---|
| Month Covered | May 2026 |
| Fiscal Year Covered | Fiscal year ending May 2026 |
| Scope of aggregation | Consolidated |
| Net sales for the month | ¥1,144 million |
| Year-on-year change in monthly net sales | 85.8 |
| Cumulative Sales from Start of Period | ¥14,783 million |
| Cumulative Year-on-Year Change from Start of Period | 95.3 |
| Year-on-year change by category | Name Direct marketing business / Year on year 60.2, Name Sales Marketing Business / Year on year 93.8, Name Co-op channel / Year on year 116.8, Name Mail-order channel / Year on year 72.5, Name Store channel / Year on year 67.2 |
| Sales by category | Direct marketing business ¥190 million, Sales Marketing Business ¥954 million |
| Monthly Commentary | In the sales marketing business, the co-op channel remained strong, but sales declined as the mail-order and store channels were weak. In the direct marketing business, sales declined due to the strategic reduction of sales through the TV channel. |
| Factors Affecting the Change | Mail-order channel at 72.5% of the prior-year month, Store channel at 67.2% of the prior-year month, Strategic reduction of sales through the TV channel |
| Monthly trend for the same period last year | Month June 2025 / Net Sales ¥1,013 million / Year on year ¥98.3 million, Month July 2025 / Net Sales ¥1,338 million / Year on year ¥116 million, Month August 2025 / Net Sales ¥1,414 million / Year on year ¥130.2 million, Month September 2025 / Net Sales ¥1,146 million / Year on year ¥98.6 million, Month October 2025 / Net Sales ¥1,197 million / Year on year ¥80.4 million, Month November 2025 / Net Sales ¥1,426 million / Year on year ¥90 million, Month December 2025 / Net Sales ¥1,467 million / Year on year ¥88.4 million, Month January 2026 / Net Sales ¥1,171 million / Year on year ¥96.3 million, Month February 2026 / Net Sales ¥1,059 million / Year on year ¥74.7 million, Month March 2026 / Net Sales ¥1,127 million / Year on year ¥97.7 million, Month April 2026 / Net Sales ¥1,281 million / Year on year ¥104 million, Month May 2026 / Net Sales ¥1,144 million / Year on year ¥85.8 million |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the sales marketing business, sales declined because the co-op channel remained strong at 116.8% of the prior-year month, while the mail-order and store channels were 72.5% and 67.2%, respectively. In the direct marketing business, sales declined overall as the company strategically reduced sales through the TV channel.