McDonald's Holdings Company(Japan) (2702) · InitiativeDropped
Expansion of Family-Oriented Products Through the “Book Happy Set”
First written in FY2018-Q3. 1 of 3 entries say "Restated". Latest entry: FY2019.
3entries
3years
0from disclosures
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Expansion of Products and Services for FamiliesA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2019DroppedAnnual report当年度の経営者による業績分析では、「ほんのハッピーセット」への明示的な言及がない。
- FY2018RestatedAnnual report
「第３弾では、よりファミリーのお客様にお楽しみいただけるよう新プログラム「ほんのハッピーセット」を導入し、おもちゃか絵本、図鑑の中からお選びいただけるようになりました。」
ファミリー向けの「ほんのハッピーセット」と、おもちゃ・絵本・図鑑から選べる仕組みを通期実績として再掲している。 - FY2018-Q3First statedAnnual report
「As the third initiative, we introduced the new “Honno Happy Set” program in July to provide greater enjoyment for families, allowing customers to choose between a toy, picture book or illustrated reference book.」
The new “Honno Happy Set” program was introduced in July, allowing families to choose a toy, picture book or illustrated reference book.