McDonald's Holdings Company(Japan) (2702) · InitiativeDropped
Launch of the “BurgerLove” Concept
First written in FY2016-Q2. 1 of 3 entries say "Restated". Latest entry: FY2017-Q1.
3entries
2years
0from disclosures
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Launch of the “BurgerLove” Burger ConceptA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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Full recordFilings, disclosures and news, newest first
- FY2017-Q1DroppedAnnual report当第1四半期報告書の事業戦略・活動記載では、「BurgerLove」の名称および同コンセプトへの明示的な言及がない。
- FY2016-Q3RestatedAnnual report
「We launched the “BurgerLove” concept, which reflects our desire for many customers to enjoy McDonald’s burgers, our commitment and passion for making burgers, and our respect for customers’ love of burgers. We developed attractive products and engaged in communication with customers.」
「BurgerLove」を軸としたバーガー商品開発と顧客コミュニケーションが継続している。 - FY2016-Q2First statedAnnual report
「We launched the “BurgerLove” concept, which reflects our desire for many customers to enjoy McDonald’s burgers, our commitment and passion for making burgers, and our respect for customers’ love of burgers. We developed attractive products and engaged in communication with customers.」
A new concept was launched to link burger-focused product development with customer communication.