Sales for this month
September 2026Fiscal year ending December 2026In September 2026, systemwide sales increased 12.2% year on year, while same-store sales increased 10.0% year on year. The main promotions and other highlights, including Tsukimi Burger, are listed.
Sales of Tsukimi Burger-related products, Sales of Puri Puri Ebi Purio, Sales of McFlurry Meiji Almond Chocolate, Sales of Happy Meals
Some Tsukimi Burger-related products are scheduled to remain on sale through late October., Puri Puri Ebi Purio is scheduled to remain on sale through late October., McFlurry Meiji Almond Chocolate is scheduled to remain on sale through mid-October., Continuation of Happy Meal product sales
Scope of aggregation: Systemwide / same-store (McDonald's Japan restaurants)
| Item | Details |
|---|---|
| Month Covered | September 2026 |
| Fiscal Year Covered | Fiscal year ending December 2026 |
| Scope of aggregation | Systemwide / same-store (McDonald's Japan restaurants) |
| Year-on-year change in monthly net sales | All Stores 12.2 / Existing stores 10 |
| Total-store sales, year on year | 12.2 |
| Same-Store Sales, Year on Year | Rate 10 / Definition Total sales at restaurants that have been open for at least 13 months |
| Year-on-Year Change in Customer Count | Existing stores 3.3 |
| Year-on-Year Change in Average Spend per Customer | Existing stores 6.5 |
| Cumulative Year-on-Year Change from Start of Period | All Stores 8.2 / Existing stores 6 |
| Key KPIs | Indicator name Same-store customer traffic / Value 3.3 Year-on-year percentage for the same month, Indicator name Same-store spend per customer / Value 6.5 Year-on-year percentage for the same month |
| Monthly Commentary | In September 2026, systemwide sales increased 12.2% year on year, while same-store sales increased 10.0% year on year. The main promotions and other highlights, including Tsukimi Burger, are listed. |
| Factors Affecting the Change | Sales of Tsukimi Burger-related products, Sales of Puri Puri Ebi Purio, Sales of McFlurry Meiji Almond Chocolate, Sales of Happy Meals |
| Measures from the following month onward | Some Tsukimi Burger-related products are scheduled to remain on sale through late October., Puri Puri Ebi Purio is scheduled to remain on sale through late October., McFlurry Meiji Almond Chocolate is scheduled to remain on sale through mid-October., Continuation of Happy Meal product sales |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Promotional campaigns and product offerings, including Tsukimi Burger-related products, Puri Puri Ebi Purio, McFlurry and Happy Meals, are described. However, it is not explicitly stated that these were direct factors behind the increase in sales.