Sales for this month
July 2026Fiscal year ending March 2027Sales at all stores increased 7.5% year on year in July 2026, while same-store sales increased 5.1% year on year.
VIVA! World McDonald's, Pokémon 30th Anniversary Burger, McDonald's Morinaga Series, Cheese Bacon Potato Pie, Various Happy Set offerings, Free size-up campaign, Chicken McNuggets 15-piece ¥490 campaign
Pokémon 30th Anniversary Burger (scheduled through early September), McDonald's Morinaga Series (scheduled through mid-August), Cheese Bacon Potato Pie (scheduled through early September), トクニナルド Chicken McNuggets 15-piece ¥490 campaign (through 11 August)
Scope of aggregation: Specified subsidiary/business format (all stores and existing stores operated by McDonald's Japan)
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Fiscal Year Covered | Fiscal year ending March 2027 |
| Scope of aggregation | Specified subsidiary/business format (all stores and existing stores operated by McDonald's Japan) |
| Year-on-year change in monthly net sales | All Stores 7.5 % / Existing stores 5.1 % |
| Total-store sales, year on year | 7.5 |
| Same-Store Sales, Year on Year | 5.1 |
| Year-on-Year Change in Customer Count | Existing stores 0.3 % |
| Year-on-Year Change in Average Spend per Customer | Existing stores 4.8 % |
| Cumulative Year-on-Year Change from Start of Period | All Stores 8 % / Existing stores 5.9 % / Period Covered January–June |
| Key KPIs | Indicator name Same-store customer traffic / Value 0.3 % of the year-ago month, Indicator name Same-store spend per customer / Value 4.8 % of the year-ago month |
| Monthly Commentary | Sales at all stores increased 7.5% year on year in July 2026, while same-store sales increased 5.1% year on year. |
| Factors Affecting the Change | VIVA! World McDonald's, Pokémon 30th Anniversary Burger, McDonald's Morinaga Series, Cheese Bacon Potato Pie, Various Happy Set offerings, Free size-up campaign, Chicken McNuggets 15-piece ¥490 campaign |
| Measures from the following month onward | Pokémon 30th Anniversary Burger (scheduled through early September), McDonald's Morinaga Series (scheduled through mid-August), Cheese Bacon Potato Pie (scheduled through early September), トクニナルド Chicken McNuggets 15-piece ¥490 campaign (through 11 August) |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company cited July promotions and new products, including the “VIVA! World Mac,” “Pokémon 30th Anniversary Burger” and “McDonald's Morinaga Series,” but did not state that these were direct causes of the increase in sales.