Sales for this month
March 2026Equivalent to the fiscal year ending December 2026 (designated as FY2026 in the materials)In March 2026, sales at all restaurants increased 4.4% year on year, while same-store sales increased 2.4% year on year.
Sales of the Teritama Family, Special pricing for McDonald's fries under the Tokunaru-do Campaign, The Happy Set offering, Expansion of My McDonald's Rewards
Teritama Burger, Cheese Teritama, Teritama Muffin and other products are scheduled to be offered through mid-April, Strawberry Shortcake Pie is scheduled to be offered through early April, Koku-uma Karubi Yakiniku-style Teritama is scheduled to be offered through mid-April
| Item | Details |
|---|---|
| Month Covered | March 2026 |
| Fiscal Year Covered | Equivalent to the fiscal year ending December 2026 (designated as FY2026 in the materials) |
| Year-on-year change in monthly net sales | All Stores 4.4% / Existing stores 2.4% |
| Total-store sales, year on year | 4.4% |
| Same-Store Sales, Year on Year | Rate 2.4% / Definition Total sales at restaurants that have been open for at least 13 months |
| Year-on-Year Change in Customer Count | Existing stores -0.9% |
| Year-on-Year Change in Average Spend per Customer | Existing stores 3.3% |
| Key KPIs | Indicator Same-store customer traffic / Value -0.9%, Indicator Same-store spend per customer / Value 3.3% |
| Monthly Commentary | In March 2026, sales at all restaurants increased 4.4% year on year, while same-store sales increased 2.4% year on year. |
| Factors Affecting the Change | Sales of the Teritama Family, Special pricing for McDonald's fries under the Tokunaru-do Campaign, The Happy Set offering, Expansion of My McDonald's Rewards |
| Measures from the following month onward | Teritama Burger, Cheese Teritama, Teritama Muffin and other products are scheduled to be offered through mid-April, Strawberry Shortcake Pie is scheduled to be offered through early April, Koku-uma Karubi Yakiniku-style Teritama is scheduled to be offered through mid-April |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The release lists promotions and initiatives including the Teritama Family, the Tokunaru-do Campaign, Happy Set, and the expansion of My McDonald's Rewards, but does not explicitly state that these were the direct reasons for the increase in sales.