Worth reading
35Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
6.7
Year-on-year (%)Wording
Definitive
How definitive the wording is.Sales for this month
August 2025Fiscal year ending December 2025Net Sales / All Stores
-93.3%
Net Sales / Existing stores
-94.7%
Total-store sales
-93.3%
Same-Store Sales
-94.7%
Number of Customers / Existing stores
-96.6%
Average Spend per Customer / Existing stores
-98.1%
Cumulative from Start of Period / All Stores
-93.6%
Cumulative from Start of Period / Existing stores
-95.1%
Monthly Commentary
全店売上高は前年同月比6.7％、既存店売上高は前年同月比5.3％となった。期間限定商品やキャンペーンを実施した。
Factors Affecting the Change
ハワイキャンペーンの実施, チーズチーズ商品などの全国販売, チキンマックナゲットやマックフライポテトの特別価格販売, ポケモンのハッピーセット販売
Measures from the following month onward
年間を通して、お得感、マクドナルドらしいおもてなし、ワクワク感、利便性の高いサービスを提供する。
Scope of aggregation: 全店（直営店舗とフランチャイズ店舗の合計）・既存店
| Item | Details |
|---|---|
| Month Covered | August 2025 |
| Fiscal Year Covered | Fiscal year ending December 2025 |
| Scope of aggregation | 全店（直営店舗とフランチャイズ店舗の合計）・既存店 |
| Year-on-year change in monthly net sales | All Stores 6.7 % / Existing stores 5.3 % |
| Total-store sales, year on year | 6.7 |
| Same-Store Sales, Year on Year | Rate 5.3 / Definition Total sales at restaurants that have been open for at least 13 months |
| Year-on-Year Change in Customer Count | Existing stores 3.4 % |
| Year-on-Year Change in Average Spend per Customer | Existing stores 1.9 % |
| Cumulative Year-on-Year Change from Start of Period | All Stores 6.4 % / Existing stores 4.9 % / Range 第2四半期累計（1月～6月） |
| Key KPIs | Indicator Same-store customer traffic / Value 3.4 Year-on-year (%), Indicator Same-store spend per customer / Value 1.9 Year-on-year (%) |
| Monthly Commentary | 全店売上高は前年同月比6.7％、既存店売上高は前年同月比5.3％となった。期間限定商品やキャンペーンを実施した。 |
| Factors Affecting the Change | ハワイキャンペーンの実施, チーズチーズ商品などの全国販売, チキンマックナゲットやマックフライポテトの特別価格販売, ポケモンのハッピーセット販売 |
| Measures from the following month onward | 年間を通して、お得感、マクドナルドらしいおもてなし、ワクワク感、利便性の高いサービスを提供する。 |
Items this document does not state (9)
Net sales for the monthCumulative Sales from Start of PeriodYear-on-year change by categorySales by categoryNumber of Stores at Period-EndNumber of stores opened during the monthNumber of stores closed during the monthMonthly trend for the same period last yearNext Scheduled Disclosure
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.ハワイキャンペーン、「トクニナルド」キャンペーン、ポケモンのハッピーセットなどの期間限定商品・販促を実施したため。
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.