Sales for this month
March 20252025年12月期相当（資料表記：2025年度）3月は全店売上高が前年同月比6.6%、既存店売上高が5.1%となった。期間限定商品やキャンペーンなどの施策により、多くの顧客が来店したとしている。
期間限定商品『てりたまファミリー』の販売, 『トクニナルド』キャンペーン, セット500などの価格訴求施策, 単品を中心とした店頭価格の10～30円改定
年間を通じてお得感を提供し、マクドナルドらしいおもてなし、ワクワク感、利便性の高いサービスを届けるとしている。
January 2024 Total-store sales 6.7% / Same-Store Sales 5.4% / Number of Customers 1.1% / Average Spend per Customer 4.2% / February 2024 Total-store sales 7.3% / Same-Store Sales 5.8% / Number of Customers 3.2% / Average Spend per Customer 2.5% / March 2024 Total-store sales 11.2% / Same-Store Sales 9.6% / Number of Customers 5.4% / Average Spend per Customer 4.0% / April 2024 Total-store sales 7.9% / Same-Store Sales 6.3% / Number of Customers 3.0% / Average Spend per Customer 3.2% / May 2024 Total-store sales 6.2% / Same-Store Sales 4.9% / Number of Customers 2.3% / Average Spend per Customer 2.5% / June 2024 Total-store sales 12.1% / Same-Store Sales 10.5% / Number of Customers 4.4% / Average Spend per Customer 5.8% / July 2024 Total-store sales -0.2% / Same-Store Sales -1.6% / Number of Customers -2.1% / Average Spend per Customer 0.5% / August 2024 Total-store sales 7.0% / Same-Store Sales 5.3% / Number of Customers 2.6% / Average Spend per Customer 2.6% / September 2024 Total-store sales 4.5% / Same-Store Sales 2.8% / Number of Customers 0.2% / Average Spend per Customer 2.7% / October 2024 Total-store sales 3.9% / Same-Store Sales 2.3% / Number of Customers 0.8% / Average Spend per Customer 1.5% / November 2024 Total-store sales 13.5% / Same-Store Sales 11.6% / Number of Customers 9.5% / Average Spend per Customer 2.0% / December 2024 Total-store sales 1.1% / Same-Store Sales -0.4% / Number of Customers -0.1% / Average Spend per Customer -0.3%
Scope of aggregation: 日本マクドナルド店舗全体（連結・単体の明記なし）
| Item | Details |
|---|---|
| Month Covered | March 2025 |
| Fiscal Year Covered | 2025年12月期相当（資料表記：2025年度） |
| Scope of aggregation | 日本マクドナルド店舗全体（連結・単体の明記なし） |
| Year-on-year change in monthly net sales | All Stores 6.6% / Existing stores 5.1% |
| Total-store sales, year on year | 6.6% |
| Same-Store Sales, Year on Year | Rate 5.1% / Definition 少なくとも13ヵ月以上開店している店舗 |
| Year-on-Year Change in Customer Count | Existing stores 4.8% |
| Year-on-Year Change in Average Spend per Customer | Existing stores 0.3% |
| Cumulative Year-on-Year Change from Start of Period | Total-store sales 5.0% / Same-Store Sales 3.5% |
| Key KPIs | Indicator name Same-store customer traffic / Value 4.8%, Indicator name Same-store spend per customer / Value 0.3% |
| Monthly Commentary | 3月は全店売上高が前年同月比6.6%、既存店売上高が5.1%となった。期間限定商品やキャンペーンなどの施策により、多くの顧客が来店したとしている。 |
| Factors Affecting the Change | 期間限定商品『てりたまファミリー』の販売, 『トクニナルド』キャンペーン, セット500などの価格訴求施策, 単品を中心とした店頭価格の10～30円改定 |
| Measures from the following month onward | 年間を通じてお得感を提供し、マクドナルドらしいおもてなし、ワクワク感、利便性の高いサービスを届けるとしている。 |
| Monthly trend for the same period last year | January 2024 Total-store sales 6.7% / Same-Store Sales 5.4% / Number of Customers 1.1% / Average Spend per Customer 4.2% / February 2024 Total-store sales 7.3% / Same-Store Sales 5.8% / Number of Customers 3.2% / Average Spend per Customer 2.5% / March 2024 Total-store sales 11.2% / Same-Store Sales 9.6% / Number of Customers 5.4% / Average Spend per Customer 4.0% / April 2024 Total-store sales 7.9% / Same-Store Sales 6.3% / Number of Customers 3.0% / Average Spend per Customer 3.2% / May 2024 Total-store sales 6.2% / Same-Store Sales 4.9% / Number of Customers 2.3% / Average Spend per Customer 2.5% / June 2024 Total-store sales 12.1% / Same-Store Sales 10.5% / Number of Customers 4.4% / Average Spend per Customer 5.8% / July 2024 Total-store sales -0.2% / Same-Store Sales -1.6% / Number of Customers -2.1% / Average Spend per Customer 0.5% / August 2024 Total-store sales 7.0% / Same-Store Sales 5.3% / Number of Customers 2.6% / Average Spend per Customer 2.6% / September 2024 Total-store sales 4.5% / Same-Store Sales 2.8% / Number of Customers 0.2% / Average Spend per Customer 2.7% / October 2024 Total-store sales 3.9% / Same-Store Sales 2.3% / Number of Customers 0.8% / Average Spend per Customer 1.5% / November 2024 Total-store sales 13.5% / Same-Store Sales 11.6% / Number of Customers 9.5% / Average Spend per Customer 2.0% / December 2024 Total-store sales 1.1% / Same-Store Sales -0.4% / Number of Customers -0.1% / Average Spend per Customer -0.3% |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.3月5日からの「てりたまファミリー」の販売、3月10日からの「トクニナルド」キャンペーン、3月12日からのセット価格施策などにより、多くの顧客が来店したとしている。また、エネルギーコスト、物流費、人件費などの上昇を受け、3月12日から一部商品の店頭価格を10～30円改定した。