Sales Promotion Through Monthly Fairs and Character Collaborations

「For sales promotion, in addition to collaborations with popular content such as the anime Jujutsu Kaisen and PEANUTS, we launched the 50th Anniversary campaign at all restaurants ahead of the 50th anniversary of our founding in May 2027.」

「In addition, sales remained strong as a result of collaboration projects with popular properties such as the popular anime series Haikyu!! and Detective Conan.」

「In Japan, despite increases in raw material prices, including rice, and labor costs, we held fairs centered on high-quality products, including the Ehime Prefecture fair featuring seafood and fruit from Ehime Prefecture. Around Valentine's Day and Hinamatsuri, we also offered sweets made with premium Belgian chocolate and colorful chirashi sushi. We further ran collaboration projects with high-profile properties such as the popular game character Pokémon, and sales remained solid.」

「In Japan, sales remained strong due to fairs centered on high-quality products such as tuna and crab, a key strength of the company, and collaboration projects with high-profile properties such as the popular anime series One Piece, which marked its 25th anniversary of television broadcasting.」

「In Japan, sales remained strong due to fairs centered on high-quality products such as tuna and crab, a key strength of the company, and collaboration projects with the highly popular character Chiikawa and the popular anime series Detective Conan, whose theatrical film was released.」

「We held fairs centered on highly popular products such as crab and tuna and ran campaigns offering goods through a collaboration project with the popular anime series Blue Lock. As a result, sales exceeded the same period of the previous year.」

「In addition to holding fairs centered on highly popular products such as crab and tuna, we ran campaigns including goods giveaways through collaborations with the popular anime series Pokémon and Jujutsu Kaisen.」

「In addition to holding fairs centered on highly popular products such as crab and tuna, we ran campaigns including goods giveaways through collaborations with the popular virtual streamer group Nijisanji.」

「For sales, to capture post-COVID demand, we held fairs centered on highly popular products such as crab and tuna, ran campaigns offering goods from popular anime series including Demon Slayer: Kimetsu no Yaiba, Chiikawa, and Detective Conan, and increased our TV advertising. As a result, sales exceeded the same period of the previous year.」

「To capture post-COVID demand, we held fairs centered on highly popular products such as crab and sea urchin, ran campaigns offering goods from the popular anime series SPY×FAMILY, and increased our TV advertising. As a result, sales exceeded the same period of the previous year.」

「For sales promotion, we held monthly fairs centered on staple products such as tuna, fresh salmon, and crab. In July, we added the Freshly Made series to our lineup, featuring freshly fried tempura and crisp seaweed made possible by the capabilities of our Order Lane. In conjunction with the fairs, we ran campaigns offering goods from popular properties such as One Piece and BT21 through Bikkura-Pon!.」

「For sales promotion, while disruptions to distribution networks made it difficult to secure raw materials, we held the crab fair, the fatty tuna and salmon roe fair, and other events in July 2022, including the fourth fair of the fiscal year, which were well received by customers. In conjunction with the fairs, we ran tie-ups with leading properties such as Detective Conan and One Piece, selling collaboration products and running campaigns offering original goods.」

「While disruptions to distribution networks made it difficult to secure raw materials, we held fairs including the crab fair, the extra-fatty tuna and Ehime Prefecture fair, and the fatty tuna and salmon roe fair, all of which were well received by customers. In conjunction with the fairs, we ran tie-ups with leading properties such as Demon Slayer: Kimetsu no Yaiba and BT21, selling collaboration products and running campaigns offering original goods.」

「In December 2021, we held a tie-up with the popular anime series Demon Slayer: Kimetsu no Yaiba and used character merchandise as prizes in Bikkura-Pon!, which was very well received by customers.」

「For sales promotion, we held monthly fairs such as the Seasonal Highlights: Premium Snow Crab vs. Bluefin Tuna fair. In conjunction with the fairs, we ran campaigns offering goods from popular anime series as prizes.」

「For sales promotion, the Seasonal Highlights series, which entered its second year, continued to be well received by customers. In addition, the collaboration campaigns with the popular anime series Demon Slayer: Kimetsu no Yaiba held in June and from September through October 2020 became a major nationwide talking point. They helped drive a record for average daily sales on weekdays in June, pushed same-store sales above 100% for the first time in 7 months in September, and drove a substantial increase to 126% in October.」

「In June, we rolled out a collaboration campaign with the popular anime series Demon Slayer: Kimetsu no Yaiba in conjunction with the Seasonal Highlights series, including the three-kind golden sea bream platter.」

「For sales promotion, we held monthly fairs such as the crab and tuna fair and the Hokkaido fair. In conjunction with the fairs, we ran campaigns offering goods from the popular anime series Pokémon.」

「In conjunction with the launch of new products, we ran tie-up campaigns with popular anime series such as Kingdom and One Piece, offering original goods as prizes.」

「For sales promotion, we held a crab, fugu and nodoguro fair in February 2019, the first installment of the Seasonal Highlights series, a wild grouper vs. extra-fatty tuna fair, in March, and the second installment, thick-cut cherry sea bream, in April. In conjunction with the fairs, we ran campaigns offering goods from Detective Conan and other popular anime series as prizes in Bikkura-Pon!, a game played once for every five plates.」

「As part of our sales promotion, we held monthly fairs such as the premium crab and nodoguro fair and the premium fatty tuna fair. In conjunction with the fairs, we ran campaigns offering goods from the popular anime series Dragon Ball Super.」

「For sales promotion, we held monthly fairs offering premium versions of popular sushi items such as aged tuna, eel, and crab. At the aged tuna vs. eel fair in July, we launched aged extra-fatty tuna (¥200 before tax) and eel liver (¥100 before tax), which were well received by customers. In conjunction with the fair, we ran a tie-up campaign with the popular anime series Pokémon, offering original goods.」

「For sales promotion, we held a premium crab and fugu fair in February 2018, an aged tuna vs. Japanese black beef fair in March, and a fatty tuna vs. nodoguro fair in April. In conjunction with the fairs, we ran campaigns offering goods from Detective Conan and other popular anime series.」

「For sales promotion, we held a premium crab fair in November 2017, a winter crab, fugu and Kobe beef fair in December, and a premium fatty tuna fair in January 2018. In conjunction with the fairs, we ran campaigns offering goods from the popular anime series Yo-kai Watch and One Piece.」

「For sales promotion, we held monthly fairs offering premium versions of popular sushi items such as fugu, crab, salmon, and aged tuna. In conjunction with the fairs, we ran tie-up campaigns with Yo-kai Watch, One Piece, Dragon Ball, and other properties, offering original goods, which were very well received.」

「For sales promotion, we held fairs featuring popular sushi items such as fatty tuna, aged tuna, premium eel, and salmon vs. shrimp. In conjunction with the fairs, we ran campaigns offering original goods through tie-ups with Detective Conan and other properties, which were very well received.」

「As part of our sales promotion activities, we held the “Premium Toro and Crab Fair” in November 2016, the “Premium Crab Fair” in December, and the “Premium Pufferfish Fair” and “Aged Tuna Fair” in January 2017. In conjunction with the fairs, we held campaigns offering children the chance to win “Yo-kai Watch” and “One Piece” merchandise, which was very popular through Bikkura-Pon!」

「As part of our sales promotion activities, we held monthly fairs featuring premium selections of popular sushi items, including “pufferfish,” “crab,” “salmon” and “aged tuna.” In conjunction with the fairs, we held campaigns in collaboration with “Yo-kai Watch,” “One Piece,” “Detective Conan” and other titles, offering customers the chance to win original merchandise. The campaigns were very well received.」

「As part of our sales promotion activities, we held monthly fairs featuring premium selections of popular sushi items, including “pufferfish,” “crab” and “aged tuna.” At the “Premium Pufferfish Fair” in May, we launched tiger pufferfish, an unusual offering for a major conveyor-belt sushi chain, at ¥200 before tax, and it was well received by customers. We also held a campaign in collaboration with the popular anime “One Piece,” offering merchandise such as original straps as prizes.」