Building the Brand Through a Global Flagship Store and Domestic and Overseas Locations

「In April, the company opened Global Flagship Store Ginza, its first location in the Ginza area among major conveyor-belt sushi chains. It is also working to capture growing inbound demand both in Japan and overseas.」

「In May 2023, the company also opened the Takao Times Boulevard store, its first overseas global flagship store.」

「As the fifth global flagship store in Japan and the second in the Kansai region, the company opened Namba Parks South in July as a global flagship store showcasing “Japan culture” to the world. It is working to strengthen its capture of rapidly recovering inbound demand, particularly in urban areas.」

「In May 2022, the company opened Kyoto, the first “Plus-format” store, featuring a “Japanese modern” design that incorporates the luxurious “whitewood construction” and striking “giant ukiyo-e” used at its global flagship stores. It opened the second store, Omori, in July. With a view to the expected recovery in inbound demand, the company will continue to open stores actively in urban areas.」

「As part of its efforts to promote the “global flagship stores” concept, which aims to bring the appeal of conveyor-belt sushi to overseas markets as well as Japan in anticipation of Kura Sushi's global expansion, the company opened its fourth domestic flagship store near Oshiage Station, directly connected to Tokyo Skytree, in March 2022, following the opening of the third domestic store, Harajuku, in December 2021. With a floor area of 834 square meters, it is the world's largest conveyor-belt sushi restaurant by floor area. As in-store entertainment attractions, it introduced for the first time the enlarged version of the company's original “Bikkura-Pon!” game, “Bikkura-Pon! DX,” and the digital shooting gallery “Bikkura-Gyo!” Customers can enjoy them using dedicated equipment installed on the floor.」

「For store development, the company opened the Harajuku store in Tokyo on 9 December 2021 as its third domestic flagship store. Based on the concept of “Japanese traditional culture × Tokyo pop culture,” the store features spots designed to encourage sharing on social media and in videos, including a “sweets stall” serving crepes and a lantern wall illuminated in vivid colors. The store targets younger people in central Tokyo, a demographic the company had previously served less extensively.」

「In April 2021, the company opened the Dotonbori store in Osaka as its second global flagship store.」

「In January 2020, the company opened Asakusa ROX as a global flagship store. In addition to catering to inbound visitors, the 272-seat large-format location introduced a new concept inspired by Japanese festival stalls, including lanterns, masks and shooting-gallery games. The company commissioned creative director Sato Kashiwa to develop the branding, and completely redesigned the Kura Sushi logo based on traditional Edo-style lettering. The company will continue building the brand at locations in Japan and overseas.」