Improving repeat-visit rates and acquiring new customers through LINE@
First written in FY2017-Q3. 4 of 5 entries say "Advanced", first in FY2018-Q2. Latest entry: FY2020.
The whole theme swung hardest in 2020: 5 of 51 companies on the "Worse" side.
44 other companies' latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「We have worked to raise customer awareness through a media strategy using web advertising and television commercials.」
In addition to conventional social-media and YouTube initiatives, web advertising and television commercials were implemented to raise customer awareness. - FY2020-Q2AdvancedAnnual report
「We will continue to open stores proactively. We will also pursue a media strategy using YouTube, broadcast television commercials and other initiatives to raise awareness, while seeking to establish formats that provide even greater customer satisfaction and focusing on them as core businesses.」
In addition to conventional promotions through social media and other channels, the company identified its YouTube media strategy and television commercials as customer touchpoints and measures to raise awareness. - FY2020-Q1AdvancedAnnual report
「Alongside continuing to open stores proactively, we will pursue a media strategy using YouTube and work to establish formats that provide even greater customer satisfaction. Together with Yakinikuya Sakai, we will focus on the yakiniku business as our core business.」
In addition to conventional promotional initiatives such as LINE@, the company identified a media strategy using YouTube as a new customer touchpoint. - FY2018-Q2AdvancedAnnual report
「In addition, as part of efforts to strengthen announcements through social media, we actively promoted LINE@, and the number of registered users has reached approximately 20,000.」
The number of registered LINE@ users reached approximately 20,000, marking concrete progress in sales-promotion initiatives using social media. - FY2017-Q3First statedAnnual report
「In addition, we will continue attractive sales-promotion activities, including introducing LINE@ as a promotional channel and distributing benefits to customers registered with LINE@, using it to improve repeat-visit rates and acquire new customers.」
The company described for the first time a sales-promotion initiative using LINE@ to improve repeat-visit rates and acquire new customers by distributing benefits to registered customers.