Growing LOHACO into the No. 1 second-generation e-commerce platform
First written in FY2016. 13 of 34 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-10-01.
Askul moved to the "Worse" side of this theme in 2026.
0 other companies' latest entry also says "Worsened".
- FY2026AdvancedAnnual report
「The service resumed on 20 January 2026, and revenue increased 2.5% year on year in the fourth quarter.」
LOHACO service resumed on 20 January 2026 following the ransomware attack, and revenue recovered to 2.5% year-on-year growth in the fourth quarter. Full-year revenue nevertheless declined 23.8% year on year. - FY2026-H1WorsenedAnnual report
「Although promotional initiatives in cooperation with LY Corporation and sales of government-stockpiled rice contributed, revenue declined 11.7% year on year because the LOHACO website was suspended following the system disruption.」
LOHACO benefited from promotional initiatives with LY Corporation but revenue declined 11.7% year on year because the website was suspended following the system disruption. - FY2025-H1AdvancedAnnual report
「Revenue increased 3.6%, partly reflecting the effects of promotional initiatives in cooperation with LY Corporation.」
LOHACO revenue increased 3.6% year on year to ¥18.108 billion, turning positive at the interim stage after declining through the previous fiscal year, supported by promotional initiatives with LY Corporation. - FY2024Continued revenue decline and profitability enhancementAnnual report
「B2C revenue declined as planned, partly because of campaign changes resulting from cost optimization in the commerce business of LY Corporation, formerly Z Holdings Corporation. During the fiscal year, we strengthened profitability to generate operating income on a sustained basis by combining the B2B and B2C businesses, selling cost-effective large-pack products handled by the B2B business through LOHACO, lowering operating costs through organizational and functional integration, and improving customer convenience by integrating LOHACO by ASKUL (the LOHACO main store) and the LOHACO Yahoo! store.」
LOHACO revenue declined 21.7% for the full year, while the Group continued to strengthen profitability through B2B/B2C integration, store integration and lower operating costs. - FY2024-Q3Narrowing revenue decline and continued renewed-growth initiativesAnnual report
「In October 2023, LOHACO by ASKUL (the LOHACO main store) and the LOHACO Yahoo! store were integrated and relaunched on Yahoo! Shopping, combining the strengths of both stores. In the fourth quarter, we will pursue renewed growth in LOHACO revenue through promotional initiatives in cooperation with LY Corporation and product expansion. As a result, LOHACO revenue declined by ¥10.054 billion year on year to ¥26.368 billion, down 27.6%.」
LOHACO revenue continued to decline, falling 27.6% year on year, but the rate of decline narrowed from 31.2% in the preceding quarter. The Group continued to pursue renewed growth through promotions with LY Corporation and product expansion in the fourth quarter. - FY2024-Q2WorsenedAnnual report
「B2C revenue declined during the six months ended November, partly because of campaign changes resulting from cost optimization in the commerce business of LY Corporation, formerly Z Holdings Corporation, but progress was broadly in line with plan. In October 2023, LOHACO by ASKUL (the LOHACO main store) and the LOHACO Yahoo! store were integrated and relaunched on Yahoo! Shopping, combining the strengths of both stores. The Group is pursuing renewed growth in LOHACO revenue through marketing promotions and product expansion. As a result, LOHACO revenue declined by ¥7.914 billion year on year to ¥17.486 billion, down 31.2%.」
LOHACO revenue declined 31.2% year on year, affected by campaign changes. The main store and Yahoo! store were integrated and relaunched in October 2023, and the Group is pursuing renewed growth through promotions and product expansion. - FY2024-Q1WorsenedAnnual report
「B2C revenue declined during the six months ended August, partly because of campaign changes resulting from cost optimization in Z Holdings’ commerce business, but progress was broadly in line with plan. During the fiscal year, we are pursuing renewed growth in LOHACO revenue through product expansion and other measures. As a result, LOHACO revenue declined by ¥5.136 billion year on year to ¥8.822 billion, down 36.8%.」
LOHACO revenue declined 36.8% year on year, affected by changes to Z Holdings campaigns. The Group nevertheless indicated a policy of pursuing renewed growth through product expansion and other measures during the fiscal year. - FY2023-Q1AdvancedAnnual report
「As a result, LOHACO revenue increased by ¥1.340 billion year on year to ¥13.958 billion, up 10.6%, while total B2C revenue increased by ¥1.521 billion to ¥18.257 billion, up 9.1%.」
LOHACO revenue increased 10.6% year on year to ¥13.958 billion, while total B2C revenue increased 9.1%. - FY2022-Q3AdvancedAnnual report
「In June 2021, the LOHACO main store migrated to the system platform provided by Yahoo Corporation and reopened as a redesigned flagship store. By using the Z Holdings Group’s customer acquisition, site infrastructure and payment platforms, we expanded our customer base and reduced costs. The Group is concentrating more resources on its strengths—original products, logistics and communication with customers—to drive further growth. During the nine months ended February, we continued to improve the functions of the redesigned LOHACO main store and conducted large-scale promotions in cooperation with SoftBank Corp. and Yahoo Corporation. As a result, LOHACO revenue increased by ¥1.415 billion year on year to ¥40.250 billion, up 3.6%, or 5.3% on an actual basis.」
The Group continued functional improvements following the platform migration and conducted large-scale promotions with SoftBank and Yahoo. LOHACO revenue reached ¥40.250 billion, up 3.6% year on year. - FY2022-Q2AdvancedAnnual report
「In June 2021, the LOHACO main store migrated to the system platform provided by Yahoo Corporation and reopened as a redesigned flagship store. By using the Z Holdings Group’s customer acquisition, site infrastructure and payment platforms, we expanded our customer base and reduced costs. The Group is concentrating more resources on its strengths—original products, logistics and communication with customers—to drive further growth. As a result, LOHACO revenue increased by ¥919 million year on year to ¥26.571 billion, up 3.6%, or 5.2% on an actual basis, for the six months ended November.」
After migrating the LOHACO main store to the new platform, the Group advanced functional improvements and large-scale promotions. Revenue for the six months ended November was ¥26.571 billion, up 3.6% year on year. - FY2022-Q1AdvancedAnnual report
「In June 2021, the LOHACO main store migrated to the system platform provided by Yahoo Corporation and reopened as a redesigned flagship store. By using the Z Holdings Group’s customer acquisition, site infrastructure and payment platforms, we expanded our customer base and reduced costs. The Group is concentrating more resources on its strengths—original products, logistics and communication with customers—to drive further growth. Following the resumption of large-scale promotions, the business returned to a renewed growth trajectory in August.」
LOHACO migrated to Yahoo’s platform and relaunched its main store, moving to a model that uses the Z Holdings Group’s customer acquisition, site and payment infrastructure. A return to growth following the resumption of large-scale promotions was also reported in August. - FY2021-Q1RestatedAnnual report
「The B2C business is pursuing structural reforms to achieve operating profitability for LOHACO in the fiscal year ending May 2023.」
The focus on becoming the No. 1 second-generation e-commerce business has continued to shift toward LOHACO operating profitability and structural reforms in the fiscal year ending May 2023. - FY2020ReframedAnnual report
「In the B2C business, we are pursuing structural reforms to achieve operating profitability in fiscal 2023, the fiscal year ending May 2023.」
The former growth theme of becoming the No. 1 second-generation e-commerce business shifted toward achieving operating profitability and a second phase of growth through structural reforms in the fiscal year ending May 2023. - FY2020-Q2RestatedAnnual report
「In the B2C business, LOHACO steadily advanced its transition to proprietary-value e-commerce.」
LOHACO has continued to prioritize the shift to proprietary-value e-commerce over simply expanding sales. - FY2020-Q1ReframedAnnual report
「At LOHACO, where improving earnings through the shift to proprietary-value e-commerce is the highest priority, we reviewed how beverages in the high-volume segment with a high delivery-cost-to-revenue ratio are sold and launched the “Hitohako Eco” service. As a result, case sales of beverages declined, but sales of other products, including detergents, increased.」
LOHACO’s growth strategy shifted from simply expanding sales volume toward proprietary-value e-commerce and earnings improvement through measures such as revising the beverage sales model. - FY2019AdvancedAnnual report
「Gross merchandise value for the B2C business during the fiscal year was ¥66.815 billion.」
B2C gross merchandise value was ¥66.815 billion, providing a measure of progress toward the ¥100 billion target. - FY2019-Q3AdvancedAnnual report
「The launch of a store on Yahoo! Shopping on 21 May 2018 and stronger promotional initiatives in cooperation with Yahoo Corporation led to steady acquisition of new customers. In addition, changes to the order threshold for free basic shipping increased average purchase prices, resulting in simultaneous revenue growth and improved profitability.」
For LOHACO, the Yahoo! Shopping launch, joint promotions with Yahoo and changes to the free-shipping threshold supported both revenue growth and improved profitability. - FY2019-Q2AdvancedAnnual report
「LOHACO’s revenue had continued to decline following the fire in February 2017, but had recovered to pre-fire levels by the end of the previous fiscal year and returned firmly to a growth trajectory during the six months ended November.」
LOHACO continued on a growth trajectory after recovering to pre-fire levels, with revenue up 43.9% year on year for the six months ended November. - FY2019-Q1AdvancedAnnual report
「B2C revenue increased 97.5% year on year, as the recovery of LOHACO following the fire and the consolidation of Charm, which became a subsidiary at the end of the first quarter of the previous fiscal year, contributed through the first quarter.」
B2C revenue increased 97.5% year on year, supported by LOHACO’s recovery from the fire and the consolidation of Charm. LOHACO alone also recorded 55.9% growth year on year. - FY2018ReframedAnnual report
「For the B2C business, comprising LOHACO and consolidated subsidiary Charm Corporation, we will rapidly raise awareness of LOHACO with the aim of achieving B2C gross merchandise value of ¥100 billion, one of the target metrics under our medium-term management strategy.」
The ¥100 billion B2C target has been redefined from revenue to gross merchandise value. - FY2017RestatedAnnual report
「We will rapidly raise awareness of LOHACO with the aim of achieving B2C gross merchandise value of ¥100 billion, one of the target metrics under our medium-term management strategy.」
The policy of aiming to become the No. 1 second-generation e-commerce platform continues, with a B2C revenue target of ¥100 billion explicitly stated. - FY2017-Q3AdvancedAnnual report
「Revenue from LOHACO, a growth area, increased 39.6% year on year.」
LOHACO revenue increased 39.6% year on year in the first nine months, accelerating from 37.2% growth in the previous quarter. - FY2017-Q2AdvancedAnnual report
「E-commerce drove growth, with revenue up 6.0% year on year in the core B2B business and 37.2% in LOHACO, a growth area.」
LOHACO, which is targeted to become the No. 1 second-generation e-commerce platform, increased revenue 37.2% year on year. - FY2017-Q1AdvancedAnnual report
「E-commerce drove growth, with revenue up 6.6% year on year in the core B2B business and 36.5% in LOHACO, a growth area.」
LOHACO, which is targeted to become the No. 1 second-generation e-commerce platform, increased revenue 36.5% year on year. - FY2016First statedAnnual report
「We will transform our business from being No. 1 in office supplies e-commerce into the No. 1 second-generation e-commerce platform.」
The consumer-facing business, including LOHACO, is viewed as a growth opportunity, with the overall goal reframed as becoming No. 1 in second-generation e-commerce.