Boosting Sales Through Social Media, Advertising, and Joint Promotions with Manufacturers

「We strengthened advertising featuring prominent artists and continued to strengthen sales of new national-brand shoes and apparel.」

「We strengthened advertising featuring prominent artists and continued to strengthen sales of new national-brand shoes and apparel.」

「As part of our sales strategy, we engaged prominent talent in advertising, primarily through social media, and strengthened sales of national-brand sneakers and apparel.」

「As part of our sales strategy, we engaged prominent talent in advertising, primarily through social media, and strengthened sales of national-brand sneakers and apparel.」

「Our sales strategy used digital advertising through social media and television commercials selectively and effectively to increase the effectiveness of promotion to physical stores. In our product offering, we strengthened full-price sales, focusing on limited sales of new sneakers from national brands and hands-free shoes. This summer, we launched hands-free sandals to capture demand.」

「Our sales strategy used digital advertising through social media and television commercials selectively and effectively to increase the effectiveness of promotion to physical stores. In our product offering, we strengthened full-price sales, focusing on new sneakers and casual shoes designed with ease of wear in mind.」

「Our sales strategy used initiatives including digital advertising centered on social media to promote individual new sneaker products and strengthen full-price sales both online and at physical stores. As inbound demand increased worldwide, we began global promotional activities led by "ABC-MART," including the simultaneous launch of new shoes in 4 countries: Japan, South Korea, Taiwan and Vietnam, to communicate trends originating from "ABC-MART."」

「Our sales strategy focused on capturing domestic and inbound demand through sales promotions centered on social media, and on selling premium, higher-priced sneakers, outdoor shoes, trend sports sandals and apparel with an expanded product range.」

「Our sales strategy carried out promotions to increase the effectiveness of promotion to physical stores, centered on digital advertising through social media. In our product offering, we focused on sales of limited-edition national-brand products, primarily new sneakers.」

「Our sales strategy used digital advertising and initiatives such as the lottery function in our smartphone app to generate reciprocal customer traffic between online channels and physical stores, and carried out sales promotions to increase the effectiveness of promotion to physical stores, focusing on trend items.」

「For our sales strategy, we pursued promotions designed to increase the effectiveness of reaching brick-and-mortar stores, centered on digital advertising through social media, and worked to increase gross profit by improving average spend per customer. In our product lineup, we focused on selling limited-edition products from national brands, centered on new spring sneakers.」

「In sales promotion, we actively distributed digital advertising through social media targeting younger customers and promoted trend items centered on our brands. In our product offering, we focused on collaborations with well-known artists and companies and sales of limited-edition products from national brands.」

「Our sales strategy actively used social media to distribute digital advertising targeting younger customers, while focusing on promoting trend items centered on our brands.」

「Our sales strategy actively used social media to distribute digital advertising targeting younger customers, while focusing on promoting trend items centered on our brands as a means of capturing sneaker demand.」

「To stimulate domestic demand, we ran initiatives including a renewal sale through the official ABC-MART app, storewide discount sales for women's and children's products, and Black Friday sales. In our product offering, we focused on collaborations with well-known artists and sales of limited-edition products from national brands to promote individual products. In sales promotion, we actively adopted digital advertising as part of our brand strategy and strengthened our approach to both online and in-store customers.」

「In sales promotion, we actively adopted digital advertising as part of our brand strategy and strengthened our approach to both online and in-store customers. During the Black Friday sale, the combined use of television commercials and digital advertising approximately doubled online sales during the sale period from the previous year. In-store sales also performed well as a result of the promotions.」

「To stimulate domestic demand, we ran campaigns including storewide discount sales, discount coupons issued through the official ABC-MART app and free online shipping.」

「We also focused on encouraging use of our smartphone app and on advertising using digital channels.」

「Our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers. We expanded our range of sports apparel, accessories and other products, primarily at large stores in central urban areas, and advanced our merchandising offering to enable customers to coordinate complete outfits with shoes. We also focused on encouraging use of our smartphone app and on advertising using digital channels.」

「Our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers. We expanded our range of sports apparel, accessories and other products, primarily at large stores in central urban areas, and advanced our merchandising offering to enable customers to coordinate complete outfits with shoes. During the quarter, we also focused on encouraging use of our smartphone app and on advertising using digital channels.」

「During the quarter, our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers.」

「During the fiscal year, our product strategy focused on sales of casual-line sports shoes and fashion sneakers.」

「During the quarter, our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers.」

「During the quarter, our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers.」

「During the quarter, our sales strategy continued to focus on sales of casual-line sports shoes and fashion sneakers.」

「During the fiscal year, we strengthened initiatives linking sales of casual-line sports shoes and fashion sneakers with advertising through television commercials and other media. Sales of children's shoes and sports shoes for women also performed well, as stronger advertising through fashion magazines and social media successfully attracted female customers.」

「For our products, we focused on sales of casual-line sports shoes and fashion sneakers, particularly products featured in television commercials. During the quarter, sales of children's shoes and sports shoes for women also performed well, helped by the effects of advertising in fashion magazines and on social media.」

「In this environment, our group continued to focus on product development and advertising tailored to customer needs.」

「During the quarter, we increased television advertising and worked to bring advertised products to stores earlier and improve coordination with sales.」

「As in the previous year, we strengthened sales of sports shoes, focusing on fashion sneakers.」

「Through advertising, primarily television commercials, we proposed easy-to-wear pumps and boots. For products proposed to parents and children, we worked to stimulate demand for both women's and children's shoes by strengthening the entire process from planning and development through sales promotion.」

「For our products, we promoted sales of fashion sneakers by actively using fashion magazines, social media and other channels, and strengthened sales of sports shoes. We also used advertising, primarily television commercials, to propose trend sandals and easy-to-wear pumps and flat shoes to female customers.」

「Sports shoes performed well as we strengthened sales of fashion sneakers by advertising primarily through television commercials and fashion magazines and actively using social media and other channels.」