Brand expansion through official ambassadors for “Kutsushitaya” and “Tabio”
First written in FY2024. 2 of 3 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2025.
0 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In particular, appointing artist Kaela Kimura as official ambassador and launching limited-edition collaboration products marked a major step toward refreshing the brand image and reaching new customer segments.」
As part of Kutsushitaya's 40th-anniversary official ambassador initiative, the company went as far as launching limited-edition collaboration products, which it stated helped refresh the brand image and reach new customer segments. - FY2025-Q1AdvancedAnnual report
「For Kutsushitaya, which celebrates its 40th anniversary this year, the company has opened a special page on its online site and is publishing, on a rolling basis, messages about its history from past visual models, including artist Kaela Kimura, the official ambassador.」
As part of the Kutsushitaya official ambassador initiative, the company opened a special 40th-anniversary page and is implementing specific brand-awareness initiatives by publishing messages from Kaela Kimura and others on a rolling basis. - FY2024First statedAnnual report
「The company appointed artist Kaela Kimura as the official ambassador for Tabio and Kutsushitaya. The brands have also generated substantial engagement on social media, including Instagram, and the company is working to raise awareness of each brand and acquire new customer segments.」
For Tabio and Kutsushitaya, the company appointed Kaela Kimura as official ambassador and, for the first time, outlined initiatives involving social media outreach, increased brand awareness and new customer acquisition.