Product development under a licensing agreement with FC Barcelona
First written in FY2024. 2 of 3 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2025-H1.
No other company in this theme has enough history to compare yet.
- FY2025-H1AdvancedAnnual report
「In the sports business, the company began selling FC Barcelona collaboration products, comprising 1 football sock style and 10 casual sock styles, at physical stores and online stores in Japan and China. At stores in Japan, purchases have mainly been made by male customers and inbound visitors, while in-store sales in China and Hong Kong have also remained strong. In China and Hong Kong, the company held events in cooperation with FC Barcelona fan clubs, and in Japan it launched the products at a Barça Academy camp.」
For the FC Barcelona licensed products, the company began sales at stores and online in Japan and China, and carried out events in China and Hong Kong as well as sales at events in Japan. - FY2025-Q1AdvancedAnnual report
「Specifically, the company entered into a licensing agreement with FC Barcelona, one of the world's leading sports clubs, and began advance sales of collaboration socks through its online store. It also plans to roll them out at physical stores in Japan and China.」
The FC Barcelona licensing agreement progressed from contract execution and product planning to the launch of advance online sales of collaboration socks, with rollout at physical stores in Japan and China also planned. - FY2024First statedAnnual report
「The company entered into a three-year licensing agreement with FC Barcelona, one of Spain's leading football clubs, running through October 2026. Beginning this spring, it plans to offer 10 casual sock styles and 1 football sock style through physical stores and online stores in Japan and China.」
The company entered into a three-year licensing agreement with FC Barcelona through October 2026 and, for the first time, outlined plans to offer 10 casual sock styles and 1 football sock style at stores and online stores in Japan and China.