Expanding sales channels for insurance products for the elderly

「Small-amount, short-term insurance business: Following the transfer of all shares of アスモ少額短期保険株式会社 dated 30 March 2022, the company was excluded from the scope of consolidation as of the end of the previous consolidated fiscal year.」

「The company agreed to transfer all shares of its consolidated subsidiary アスモ少額短期保険株式会社, representing 99.0% of voting rights, to 株式会社NFCホールディングス, and entered into a share transfer agreement with the company dated 28 December 2021.」

「At アスモ少額短期保険株式会社, which handles non-life insurance products for residents of senior facilities, the number of new residents entering senior facilities declined slightly due to the COVID-19 pandemic, but insurance underwriting remained largely unaffected.」

「At アスモ少額短期保険株式会社, which handles non-life insurance products for residents of senior facilities, the number of new residents entering senior facilities declined slightly due to the COVID-19 pandemic, but insurance underwriting remained largely unaffected.」

「The number of new contracts for “転ばぬ先の杖” during the fiscal year was 2,032, bringing contracts in force to 3,518.」

「In particular, “転ばぬ先の杖” added a net 590 new contracts during the third quarter of the consolidated fiscal year, bringing total contracts in force to 2,966. Cumulative premiums received for the first nine months were ¥252 million, an increase of ¥10 million from ¥241 million in the same period of the previous year. The company will continue working to acquire new contracts and increase premiums received by developing new markets and new agencies while generating synergies with Group companies.」

「“転ばぬ先の杖” had 693 new contracts during the second quarter of the consolidated fiscal year, bringing contracts in force to 2,418.」

「“転ばぬ先の杖” had 610 new contracts during the first quarter of the consolidated fiscal year, bringing contracts in force to 1,857. Cumulative premiums received for the first three months were ¥82 million, representing 95.6% of the ¥86 million plan. From the second quarter onward, the company will work to acquire new contracts through sales in new markets while generating synergies with Group companies, and will seek to increase premiums received.」

「In July 2018, the company began selling “転ばぬ先の杖プラス,” with a new rider covering liability accidents caused by people with dementia. The new plan has been highly rated by paid nursing-home operators and residents, and the number of new contracts for the fiscal year has reached 1,075.」

「In July, the company began selling “転ばぬ先の杖プラス,” a product based on “転ばぬ先の杖,” the insurance exclusively for paid nursing-home residents, with a new rider covering liability accidents caused by people with dementia. The new plan has been highly rated by paid nursing-home operators and residents, and the number of new contracts had reached 926 by December.」

「In July, the company began selling “介護その時に” (nursing care coverage insurance), a comprehensive nursing care support policy with light- and severe-care riders, designed to cover the risks of living in an aging society. By omitting death benefits and other coverage and focusing on nursing care protection, the product enables healthy seniors to prepare for nursing care at an affordable cost. It is sold through face-to-face agency channels and insurance comparison websites, and the company plans to expand into direct sales through newspaper advertising and other channels.」

「In June, the company began selling a new product, “てんとうむし” (comprehensive nursing care support insurance), to residents of serviced housing for seniors, a market it had previously been unable to serve. The product provides hospitalisation coverage for injuries to residents and liability coverage for damage to facilities and third parties. The company will appoint the operating companies of such housing as agencies and recommend the product to residents.」

「In addition to conventional face-to-face sales through professional agencies and direct sales via the internet, advertising and other channels, the company has developed a new plan for the rapidly growing number of foreign technical interns and begun proposing it to cooperatives that accept them.」

「Life insurance products are offered through face-to-face sales by professional agencies and through direct sales via the internet, advertising and other channels. The company has also begun selling the products through a partnership with a leading NPO as a plan to protect seniors living alone, mainly in Tokyo. In addition to the method of appointing paid nursing homes as agencies and recommending “転ばぬ先の杖” (insurance for household contents of senior-housing residents) to their residents, a scheme is also becoming widespread under which nursing-home referral companies provide the insurance as a one-year service to differentiate themselves from other companies.」

「The non-life insurance product “転ばぬ先の杖” (insurance for household contents of senior-housing residents) is being recommended to residents through paid nursing homes acting as agencies. Collaboration with major paid nursing homes is also progressing, and sales are expected to grow.」

「In addition to the scheme under which paid nursing-home operators become agencies and sell “転ばぬ先の杖” (insurance for household contents of senior-housing residents) to their residents, partnerships with paid nursing-home referral companies have progressed and a scheme to attach the insurance to referred cases has begun operating.」

「In addition to the scheme under which paid nursing-home operators act as agencies and sell “転ばぬ先の杖” (insurance for household contents of senior-housing residents) to their residents, partnerships with paid nursing-home referral companies have progressed and a scheme to attach the insurance to referred cases has begun operating. For referral companies that introduce residents via the internet in particular, offering the insurance free of charge can help attract customers as a means of differentiating themselves from competitors, and sales are expected to expand.」

「In particular, the product “転ばぬ先の杖” (insurance for household contents of senior-housing residents), which began being sold last year, has entered into agency agreements with several paid nursing-home operators and begun being sold to residents. Partnerships with paid nursing-home referral companies are also progressing, and a scheme is being established to win contracts by attaching the insurance to referred cases as a support service for their core business. Full-scale sales, centered on major referral companies, are scheduled to begin this autumn.」

「The household contents insurance for residents of senior housing, marketed under the product name “転ばぬ先の杖” (insurance for household contents of senior-housing residents), began being sold to residents at a major paid nursing home in December last year, and many residents have enrolled. As a result of developing new agencies, sales have also been arranged at other paid nursing homes and paid nursing-home referral companies, and premium income from these new channels is expected from the next fiscal year onward.」