Limiting the Post-Consumption-Tax-Hike Reaction Through Merchandise and Promotional Measures
First written in FY2020-Q3. 1 of 3 entries say "Advanced", first in FY2020. Latest entry: FY2021.
0 other companies' latest entry also says "Dropped".
- FY2021DroppedAnnual reportThis filing contains no identifiable description of merchandise and promotional measures before and after the consumption tax increase as a standalone initiative.
- FY2020AdvancedAnnual report
「Before the tax increase, the company strengthened its sales structure for high-priced products such as cosmetics and appliances, as well as bringing forward the acceptance of school backpack orders and the rollout of fall and winter merchandise. After the increase, it expanded promotional measures such as point-reward campaigns for Aeon Card and WAON Card members, Black Friday and Aeon's Otoku Mansai, and strengthened sales initiatives including Aeon Kyushu's Serious Price Cuts.」
The company combined the early rollout of products and strengthening of high-priced merchandise before the tax increase with point rewards, major promotions and price reductions afterward, resulting in second-half same-store sales of 100.2% of the year-earlier level. - FY2020-Q3First statedAnnual report
「In preparation for the consumption tax increase, the company significantly increased September sales to 112.2% of the year-earlier level by bringing forward the rollout of fall and winter merchandise in apparel and home and leisure products, expanding the assortment of high-priced products such as appliances, and strengthening promotional measures including point campaigns. Although sales temporarily declined after the tax increase, sales for the third-quarter accounting period exceeded the year-earlier level and tracked in line with the initial plan as a result of point-reward campaigns for Aeon Card and WAON Card members, digital promotions using the Aeon Kyushu official app, and major promotions including Aeon's Otoku Mansai and Black Friday.」
In response to the consumption tax increase, the company combined the early rollout of fall and winter merchandise, an expanded assortment of high-priced products, point rewards, app-based promotions and major sales events. September sales were 112.2% of the year-earlier level, while sales for the third-quarter accounting period exceeded the year-earlier level and tracked in line with the initial plan.