Schoo (264A) · RiskFirst statedLatest Earnings presentation materials (2026-08-14): "Materialised"
Risk of declining promotional effectiveness of advertising and other activities
First written in FY2025. 1 of 2 entries say "Materialised", first in 2026-08-14. Latest entry: 2026-08-14.
2entries
2years
1from disclosures
How it moved
Same theme, other companies
Uncertainty in the efficiency of user acquisition through advertisingA theme 61 companies write about · 62 as a headwind · 0 as a tailwind
Schoo moved to the "Worse" side of this theme in 2026, 5 years after the typical company in this theme (2021).
The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.
3 other companies' latest entry also says "Materialised".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 61 companies compared. The sentences above are computed from all 61.Full recordFilings, disclosures and news, newest first
- 2026-08-14MaterialisedEarnings presentation materials
「Rising customer acquisition costs and declining acquisition efficiency due to dependence on conventional search advertising and web advertising」
Declining customer-acquisition efficiency associated with dependence on advertising is cited as a structural factor affecting business progress. - FY2025First statedAnnual report
「If marketing does not produce sufficient results, the acquisition of new users and other activities could decline, potentially affecting the company's business development and performance.」
The company examines the cost-effectiveness of advertising, primarily internet advertising, and conducts quantitative monitoring, but identifies reduced promotional effectiveness as a risk.