The Shift from Quantity to Quality in the Domestic Market
First written in FY2016. 3 of 5 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2018.
The whole theme swung hardest in 2020: 7 of 19 companies on the "Worse" side.
8 other companies' latest entry also says "Restated".
- FY2018RestatedAnnual report
「② In the domestic market, the focus is shifting from volume to value」
The company continues to indicate its direction of pursuing a shift from volume to value in the domestic market. - FY2017AdvancedAnnual report
「To establish high-quality, high-value-added pure white sesame oil in the general cooking-oil market, the company continued actively conducting PR and sales-promotion activities using media including transit advertising, the internet and magazines.」
As part of the shift from volume to value, the company continued sales promotion for high-quality, high-value-added pure white sesame oil through transit advertising, the internet, magazines and other media. - FY2017-Q3AdvancedAnnual report
「Under these conditions, to establish high-quality, high-value-added pure white sesame oil in the general cooking-oil market, the company is actively conducting PR and sales-promotion activities using media including transit advertising, the internet and magazines.」
The policy of establishing high-quality, high-value-added products in the domestic market is progressing into specific sales-promotion activities using transit advertising, the internet, magazines and other media. - FY2017-Q2AdvancedAnnual report
「To introduce high-quality, high-value-added pure white sesame oil into the general cooking-oil market, the company is conducting PR activities focused primarily on homemakers.」
As part of the shift from volume to value in the domestic market, the market entry of high-quality, high-value-added products and related PR activities are taking shape. - FY2016First statedAnnual report
「In the domestic market, the focus is shifting from volume to value」
This is described as an issue indicating the strategic direction of focus in the domestic market.