Strengthening New Customer Acquisition Channels and Sales Structure

「During the interim consolidated accounting period, the Group pursued proactive sales activities, including conducting product demonstrations, using telemarketing and acquiring many new customers through the web and other channels.」

「The Group acquired many new customers through demonstration sales, telemarketing, the web and other channels, and actively expanded its sales activities.」

「During the interim cumulative consolidated accounting period, we acquired many customers through demonstration sales, telemarketing, the web and other channels, and actively expanded our sales activities. As a result, performance progressed smoothly.」

「Uncovering potential demand for bottled-water delivery services by increasing the sales workforce, diversifying and strengthening sales methods and channels, expanding the number of companies handling the Group's bottled-water delivery services, and promoting alliances with external companies.」

「During the cumulative third-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales and sales activities through telemarketing and the web.」

「During the cumulative second-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「During the cumulative first-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「During the cumulative third-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「During the cumulative second-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「When a state of emergency was declared, we also conducted demonstration sales at facilities different from those used previously while implementing measures to prevent the spread of infection, successfully developing new sales channels. In addition, by actively promoting sales through telemarketing and the web, we established a structure that enabled us to continue sales activities even under conditions different from normal.」

「During the cumulative third-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「During the cumulative second-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「During the cumulative first-quarter period, new customer acquisition progressed smoothly as a result of actively conducting demonstration sales while implementing measures to prevent the spread of COVID-19, together with contactless sales activities through telemarketing and the web.」

「As people returned to commercial facilities such as shopping centers, we actively conducted demonstration sales while implementing measures to prevent the spread of COVID-19, as well as contactless sales activities through telemarketing and the web. As a result, new customer acquisition continued to progress smoothly.」

「Following the lifting of the state of emergency in May 2020, commercial facilities such as shopping centers resumed operations. As a result, demonstration sales, one of the Company's customer acquisition methods, recovered to a level at which activities could be conducted on a normal basis, while new customer acquisition through telemarketing and the web also continued to progress smoothly during the cumulative first-quarter period from 1 April 2020 to 30 June 2020.」

「While continuing to invest management resources in acquiring new contracts, we worked to improve the retention rate and profitability per contract through measures including increasing the take-up rate of various ancillary services and conducting campaigns to improve customer satisfaction.」

「Under the medium-term management plan announced on 9 May 2019, the Group continued to invest management resources in acquiring new contracts in the bottled-water delivery business, as continued use of the regular bottled-water delivery service over an extended period contributes to building a stable earnings base. At the same time, it worked to improve the retention rate and profitability per contract through measures including increasing the take-up rate of various ancillary services and conducting campaigns to improve customer satisfaction.」

「We pursued various measures, including recommending long-term contract plans for new customer acquisition, conducting campaigns to improve satisfaction among existing customers and providing customer-only services.」

「We pursued various measures, including recommending long-term contract plans for new customer acquisition, conducting campaigns to improve satisfaction among existing customers and providing customer-only services.」

「Because the home-delivered water business generates stable revenue when customers continue using the service over an extended period, the Group positioned strengthening its customer base as one of its key initiatives. It introduced long-term contract plans to acquire new customers and implemented various measures for existing customers, including customer-satisfaction campaigns and customer-only services.」

「Because the home-delivered water business generates stable revenue when customers continue using the service over an extended period, the Group positioned strengthening its customer base as one of its key initiatives. It introduced long-term contract plans to acquire new customers and implemented various measures for existing customers, including customer-satisfaction campaigns and customer-only services.」

「Because the home-delivered water business generates stable revenue when customers continue using the service over an extended period, the Group positioned strengthening its customer base as one of its key initiatives. It introduced long-term contract plans to acquire new customers and implemented various measures for existing customers, including customer-satisfaction campaigns and customer-only services.」

「Against this backdrop, the Group identified strengthening its customer base as one of its key initiatives for the current fiscal year and pursued customer acquisition through business cooperation with the HIKARI TSUSHIN,INC. group, its parent company's group, as well as CRM initiatives to improve satisfaction among existing customers. In particular, six months after the management integration with 株式会社エフエルシー on 1 July 2016, the Group had already achieved the number of contracts planned for the end of the fiscal year ending March 2017, and cost reductions from greater efficiency across the sales platform had begun to materialize.」

「Against this backdrop, we identified strengthening our competitiveness, strengthening our financial base and reinforcing our customer base as one of the key initiatives for the current fiscal year. In addition to continuing business cooperation with our parent, the HIKARI TSUSHIN,INC. Group, we worked to significantly increase the number of new customer contracts generated through sales promotions by integrating management with FLC Co., Ltd.」

「In addition to seeking synergies from integration with 株式会社エフエルシー, whose strength is sales promotion, we will further strengthen our sales structure through our traditional demonstration-sales approach, customer acquisition via the web and telemarketing, and use of the sales capabilities of the HIKARI TSUSHIN,INC. group.」