Growth in the Advertising Distribution Network, Number of Conversions and Customer Spend per Transaction
First written in FY2017. 3 of 6 entries say "Reframed", first in FY2018. Latest entry: FY2024.
ValueCommerce moved to the "Worse" side of this theme in 2023, the same year as the typical company in this theme.
The whole theme swung hardest in 2019: 2 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2024ReframedAnnual report
「For the performance-based advertising service Affiliate, the company will work to (i) expand high-quality media with strong customer acquisition capabilities, (ii) enter the social commerce field, and (iii) explore new applicable markets, with the aim of improving advertisers' performance, measured by gross merchandise volume.」
The growth initiatives for Affiliate now explicitly include entering the social commerce field in addition to expanding high-quality media, updating the focus of the initiatives. - FY2022ReframedAnnual report
「In affiliate advertising, the Company will work to improve advertisers' performance (gross merchandise value) by (i) expanding high-quality media with strong customer-acquisition capabilities, (ii) supporting the creation and expansion of content, (iii) developing solutions unaffected by tracking regulations, and (iv) exploring new applicable markets.」
In addition to conventional efforts to develop media, support content and expand advertisers, the company specified its response to tracking regulations and its search for new addressable markets, broadening the focus of its affiliate-growth initiatives. - FY2020RestatedAnnual report
「For performance-based advertising, or affiliate marketing, the company will work to improve operating efficiency through systematization and standardization, focusing on (i) developing high-quality media with strong customer-acquisition capabilities, (ii) supporting the production and expansion of content, and (iii) increasing the number of advertisers through integration with tools for commerce operators, all to improve advertisers' performance, or gross merchandise value.」
The company continues to pursue a strategy of increasing advertisers’ gross merchandise value through the development of high-quality media, content support, integration with tools for commerce operators, and systemization and process standardization. - FY2019RestatedAnnual report
「In affiliate advertising, the Company will work to improve operating efficiency through systemization and process development by (i) developing high-quality media with strong customer-acquisition capabilities, (ii) strengthening consulting to improve media revenue generation, and (iii) increasing sales from existing advertisers and acquiring new advertisers, all to improve advertisers' performance (gross merchandise value).」
The Company continues to pursue a strategy of improving customer performance through the development of high-quality media, consulting for media companies, expanding advertisers, and systemization. - FY2018ReframedAnnual report
「In addition, the company is expanding a media network consisting of high-quality content to strengthen customer acquisition, and developing functions that draw on expertise cultivated through the CRM tool in the EC Solutions business to increase conversions, meaning purchases and applications, after customer acquisition.」
While the company’s conventional focus on increasing ad delivery networks and conversions is described in terms of initiatives to expand media networks and develop functions utilizing CRM expertise, there is no explicit reference to average customer spend. - FY2017First statedAnnual report
「Because expansion of the ad delivery network and increases in conversions and customer spend are important components of revenue and earnings, we place emphasis on increasing these factors.」
Identifies the ad delivery network, conversion volume and customer spend as key marketing solution metrics.