Risk of Changes in Economic Conditions in the Internet Advertising Market
First written in FY2017. 2 of 5 entries say "Restated". Latest entry: FY2024.
ValueCommerce moved to the "Worse" side of this theme in 2023, 1 year after the typical company in this theme (2022).
The whole theme swung hardest in 2020: 7 of 17 companies on the "Worse" side.
4 other companies' latest entry also says "Worsened".
- FY2024WorsenedAnnual report
「The oligopolisation of the advertising market by major foreign platform operators has also become pronounced. They are using proprietary purchasing and behavioural data to enhance targeted advertising, and advertisers continue to have no choice but to depend on these platforms.」
In addition to the traditional risk of advertising spending slowing due to changes in economic conditions, the company identifies the concentration of the advertising market among major foreign platform operators and advertisers' dependence on them as specific concerns in the competitive environment. - FY2022WorsenedAnnual report
「Meanwhile, growth has slowed among internet advertising companies outside Japan, and a similar trend may emerge in Japan in the near future.」
Growth has slowed among Internet advertising companies outside Japan, and the Company explicitly states that this may spread to Japan in the near future, making its explanation of the risk of slower market growth more specific. - FY2019RestatedAnnual report
「If a rapid change in economic conditions causes the growth in total advertising expenditure to slow going forward and affects internet advertising as well.」
The company continues to identify the risk of a slowdown in total advertising expenditure due to changes in economic conditions and the resulting impact on the internet advertising market. - FY2018RestatedAnnual report
「If a rapid change in economic conditions causes the growth in total advertising expenditure to slow going forward and affects internet advertising as well.」
The company continues to identify the risk of a slowdown in total advertising expenditure due to changes in economic conditions and the resulting impact on the internet advertising market. - FY2017First statedAnnual report
「The advertising market as a whole can be highly sensitive to economic conditions. If a sharp change in economic conditions slows the growth of total advertising expenditure and affects internet advertising, this could have a material impact on our group’s results.」
Describes the risk that economic changes slow total advertising expenditure and affect the internet advertising market.